Half of Americans Own a Tablet, But Most Use Them for eBooks, Not Subscription Content
By Minal Bopaiah New research from the Pew Internet & American Life project found that 50% of Americans now own a tablet or e-reader. The number of tablet owners jumped from 34% in September of 2013 to 42% after the holidays, and e-reader ownership jumped from 24% to 32% during the same period. But contrary to how this data is presented by eMedia Vitals, this does not imply that subscription content sites need to move swiftly to…
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