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FTC Sues Match.com for Alleged Deceptive and Unfair Business Practices

Dana E. Neuts, Subscription Insider September 26, 2019
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Tags: Regulation & Compliance Building Subscription Products Audience & Demand Generation Business Operations & IT Subscription Sales Consumer (B2C) App Subscription Auto-renew Subscription Freemium

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Duping consumers into subscribing to see fake messages from fraudulent accounts.

If you are looking for that special someone using a dating app, be wary of Match.com. Yesterday the Federal Trade Commission announced it is suing Match Group, Inc. for five deceptive or unfair business practices to get people to subscribe to their service and to stay subscribed. Match owns Match.com, Tinder, OKCupid, PlentyOfFish, Meetic and dozens of other dating sites. In a lawsuit filed in U.S. District Court for the Northern District of Texas yesterday, the FTC alleges that Match – who controls approximately 25% of the online dating market – tricked hundreds of thousands of consumers into subscribing to Match.com and making cancellation difficult. Match is based in Dallas.

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