Find Keywords That Promote Lifetime Value, Not Just Subscriber Acquisition
We all know how important keywords are for SEO, and thereby subscriber acquisition. But is that the only function they serve? Peter Figueredo, Founding Partner at Netx, says no. He advocates for the use of keywords that promote lifetime value for your subscriptions. And that may mean abandoning your most popular keywords. For example, a B2C medical site may find that "swine flu" gets them the most traffic, but "flu remedies" gets them the highest conversion. Butů
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