Facebook is Testing Subscriptions for Publishers via Instant Articles
New report from Digiday reveals Facebook’s plans.
Last week Digiday reported that Facebook (NASDAQ: FB) is testing paid subscriptions for publishers through Instant Articles. While details have not been released publicly by Facebook, Digiday said that the paid subscriptions will likely support publishers who use metered paywalls or freemium models. The goal would be to support publishers like The New York Times, The Economist and the Wall Street Journal who would offer some content for free, and put the rest behind a paywall, requiring a subscription to access. According to Digiday, publishers will be able to control the pricing, and they will get access to subscriber data available in Facebook.
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