Facebook Hopes to Appease Publishers with More Ads in Instant Articles
Will more advertising flexibility be enough?
To appease publishers who have been disenchanted with its Instant Articles publishing platform, Facebook announced in a recent blog post that it would allow more flexibility with publisher-generated advertising. Publishers can place ads manually or, if using Facebook’s Automatic Ads Placement feature, they will now have three options to choose from. Ads can appear every 250, 350 or 500 words. Previously, the limit was 350 words.
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