Despite BuzzFeed 'Data', Social Media is Not the Best Source of Referral Traffic for Subscription Sites
By Minal Bopaiah Earlier this week, Re/code and The Atlantic published articles claiming Facebook was beating out Google in sending referral traffic to content sites. Define Media Group recently debunked that myth, explaining why search traffic is still the #1 source of referral traffic for their clients, some of which include big publishers. But perhaps you're wondering what the best traffic sources are for subscription and paywalled sites? According to our 2013 Online Subscription Benchmark Report, direct traffic…
Subscription Insider now embargoes NEWS and FEATURE articles 14 days after they are published.
All registered site users can enjoy access to our full archive of news and feature content by logging in.
Remember — Subscription Insider membership includes access to all embargoed content.
Subscription Insider has upgraded to a new technology platform and our login process has changed:
FOR FREE EMBARGOED ACCESS:
- Newsletter Subscribers (Free): Please log in using the email you used to signup for our Newsletter. The first time you log in, you will need to reset your password.
- Registered Site Users: Please use the email and password you used when you registered for free site access for Subscription Insider.