Convenience Drives Mobile Subscription Sales, Particularly for Streaming Video On-Demand
In a July 2014 poll, 76% of smartphone owners and 55% of tablet owners have downloaded apps. Of those, 43% of mobile users paid a one-time cost for an app, according to a Harris Poll conducted for Branchfire, proving that consumers will pay for content delivered in convenient formats. The survey reported that 70% of respondents said they have downloaded 10 or more apps (free and paid), 43% downloaded 20 or more apps, and 20% downloaded
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