Comcast May Buy Ad-Supported Streaming Service Xumo in the New Year
Is this move part of Comcast's 2020 plan to remain relevant?
Comcast NBCUniversal is reportedly in talks to acquire free, ad-supported streaming service Xumo from current owners Panasonic and Meredith Corp., reports Variety, citing the Wall Street Journal who broke the story last week. Xumo, who offers free TV, movies and premium channels on more than 30 streaming platforms, has been on the market for several months and has a prior relationship with Comcast, so this could be a good fit. According to Variety, Xumo and the cable giant made a deal last summer to include Xumo’s service on Comcast Xfinity’s X1 set top cable box.
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