Case Study Lessons: Use Push Notifications to Increase Engagement with Mobile Apps
By Minal Bopaiah When it comes to mobile app subscriptions, there are a lot of unknowns right now. How many people will actually buy a subscription within the app? What's the best retention marketing for mobile? How much can you really charge? Some of these questions are answered in our latest Members-Only Case Study on Astrology Zone, one of the highest grossing lifestyle apps on the iPhone, which recently introduced paid subscriptions. But one of the most solid,…
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