Cadillac to Terminate Car Subscription Service by Year End
Technology issues made customer service cumbersome and costlier than anticipated.
While other auto manufacturers like Toyota, Jeep and Lexus are jumping on the car subscription bandwagon, Cadillac is about to hop off. According to CNET and The Wall Street Journal, Cadillac will terminate its car subscription service by year end. The Book by Cadillac service is currently available in three markets: Los Angeles, Dallas and New York. The Wall Street Journal reports there were issues with the technology that supported the subscription service, creating extra customer service work and costs. Current subscribers will be notified and have 30 days to return their vehicles.
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