Burger King Launches $5 a Month BK Café Coffee Subscription
Will this loss leader bring in more breakfast customers?
Burger King is stepping up its game with its new BK Café coffee subscription, reports The Takeout. For just $5 a month, subscribers can enjoy a small, hot, flame-roasted, fresh-brewed cup of coffee every day for a month through the BK mobile app. As you’d expect, a few restrictions apply, including one subscription per guest; the offer is not available in Alaska, Hawaii or Puerto Rico; and no specialty, iced or frappé coffee drinks are included.
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