Bloomberg Relaunches Businessweek with Two-Tiered Membership Model
Changes include a metered paywall, offering 4 free stories per month.
Last Thursday Bloomberg announced the official relaunch of the 88-year-old Bloomberg Businessweek which includes a host of changes, redesigns, new digital products and, most notably, the shift to a two-tiered membership model. Bloomberg said the relaunch was developed to better meet the needs of its global business and finance audience by reaching out to them through multiple daily, weekly and quarterly touch points and its award-winning journalism from 2,700 journalists and analysts across 120 countries.
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