Bed Bath & Beyond Tests Membership Model to Boost Revenue and Loyalty
Will this improve customer retention and profit margins?
Bed Bath & Beyond (NASDAQ: BBBY) is testing a membership model to boost revenue, increase customer loyalty, improve profits and help it compete against ‘free shipping’ subscription programs like those offered by Amazon and Walmart. For $29 a year, plus applicable taxes and fees, Bed Bath & Beyond subscribers receive a 20 percent discount off all in-store and online purchases along with free shipping. Will this be enough to grow revenue and boost customer loyalty?
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