Beauty Box Brand IPSY Hits $500 Million Milestone
IPSY has found a winning formula that helps it retain loyal customers while attracting new ones.
Beauty box brand IPSY hit a major milestone last week, hitting revenue of more than $500 million. Founded in 2011 as early adopters of the subscription box model, the company said it is the third largest subscription service after Amazon and the largest beauty subscription in the world. Among its impressive accomplishments, the company has shipped more than 1 billion products to date, its online community has more than 25 million members, over 160 million product reviews, and half a billion content views each month.
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