Amazon Prime's Price Hike Sparks Controversy, But the Jury Is Still Out
By Katherine Noyes When Amazon increased the yearly cost of Prime membership in the UK from £49 to £79 a few weeks ago, there were already rumors that a similar hike may be in store for US subscribers as well. Sure enough, that's just what Amazon announced last Thursday. "Even as fuel and transportation costs have increased, the price of Prime has remained the same for nine years," read the company's email to customers explaining the $20 increase
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