Adblock Plus Forms Committee to Take Over Acceptable Ads Initiative
Independent group consists of 11 stakeholders from 3 coalitions.
After promising to form an Acceptable Ads Committee for more than a year, Adblock Plusís parent company Eyeo finally delivers, creating an independent Acceptable Ads Committee (AAC) of 11 stakeholders who will take over the Acceptable Ads Initiative that started in 2011. According to the Acceptable Ads website, these stakeholders represent three distinct coalitions:1) User Advocate Coalition: digital rights organization and ad block user, 2) For Profit Coalition: advertiser, ad agency, ad-tech company and publisher/content creator, and 3) Expert Coalition: user agent, creative agent, researcher/academia.
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