Auto-Renewal Worst Practices: How NOT To Violate The Law Or Lose In The Court Of Public Opinion

The recent avalanche of revelations about the unfolding disaster that is the Equifax data breach debacle includes a cautionary tale for subscription businesses that use automatic renewal.

When Equifax revealed that hackers stole credit data for 143 million people, the company offered a remedy: a free year enrollment in its data protection service. The catch? After the year is up, users will be automatically billed for the next year. But that may raise more legal issues for the company if it is accused of violating ROSCA law.

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