Auto-Renewal Worst Practices: How NOT To Violate The Law Or Lose In The Court Of Public Opinion

The recent avalanche of revelations about the unfolding disaster that is the Equifax data breach debacle includes a cautionary tale for subscription businesses that use automatic renewal.

When Equifax revealed that hackers stole credit data for 143 million people, the company offered a remedy: a free year enrollment in its data protection service. The catch? After the year is up, users will be automatically billed for the next year. But that may raise more legal issues for the company if it is accused of violating ROSCA law.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
You May Be Interested In:

REGISTER NOW 

Understand what you need to master to be successful at your subscription business.
Subscription Boot Camp: REVENUE OPERATIONS:  June 9 from 1 – 4PM online.
Subscription Boot Camp: TECHNOLOGY: June 16 from 1 – 4PM online.