Our Direct-to-Consumer (DTC) portfolio is a powerhouse collection of consumer-first brands, supported by media industry leaders, Comcast, NBCUniversal and Sky. When you join our team, you’ll work across our dynamic portfolio including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn’t stop there. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.
The Director, Consumer Insights (Marketing) will work in a high-performing and fast-paced environment, delivering consumer insights to help guide key business decisions and inform Brand and Content Marketing strategies throughout the customer lifecycle. As a leader and doer, this role will continuously shape Peacock’s understanding of our subscribers and non-subscribers, and partner with the Marketing team to evolve our strategy to effectively target, acquire, engage, and satisfy consumer needs. The ideal candidate should have experience with quantitative and qualitative primary research techniques and market research statistics, including designing research instruments and conducting robust analysis to discover the story in the data.
This LA or NY based position will report directly to the VP, Consumer Insights, Decision Sciences with stakeholders across Peacock’s Marketing department.