The New York Times: Page Views Grow Even With Paywall

The impact of a paywall on traffic and traffic growth is always a concern but word from The New York Times is that their

The impact of a paywall on traffic and traffic growth is always a concern but word from The New York Times is that their number of unique visitors has actually grown 2.3% year-on-year since they digital subscriptions were introduced in March.According to Journalism.co.uk, “Speaking on a paywalls panel at the World Editors Forum in Vienna, Jim Roberts, assistant managing editor for digital, said the year-on-year increase to an average 34 million unique users in September per month was ‘incredibly surprising’, admitting that at first he thought the paywall was ‘at least potentially a bad idea.'””We have experienced a drop in page view numbers oversees but very little decline domestically. And what was incredibly surprising to me was that our uniques have actually grown,” Roberts said. “In September of 2010 versus 2011 there was a 2.3 per cent increase to a total number of 34 million of US uniques.

Up Next

Register Now For Email Subscription News Updates!

Search this site

You May Be Interested in:

Log In

Join Subscription Insider!

Get unlimited access to info, strategy, how-to content, trends, training webinars, and 10 years of archives on growing a profitable subscription business. We cover the unique aspects of running a subscription business including compliance, payments, marketing, retention, market strategy and even choosing the right tech.

Already a Subscription Insider member? 

Access these premium-exclusive features

Monthly
(Normally $57)

Perfect To Try A Membership!
$ 35
  •  

Annually
(Normally $395)

$16.25 Per Month, Paid Annually
$ 195
  •  
POPULAR

Team
(10 Members)

Normally Five Members
$ 997
  •  

Interested in a team license? For up to 5 team members, order here.
Need more seats? Please contact us here.