During its first full year earnings call since splitting off from 21st Century Fox, News Corp announced that it had generated $8.57 billion in total revenues in 2014, down 4% from $8.89 billion in 2013. Subscriptions and circulation for the company’s print and digital products accounted for $2.86 billion, or 33% of total revenues.Subscription revenues rose by $1 million in 2014 from $2.67 billion the previous year, a 0.3% increase. Advertising revenue fell 7.5%.Yet curiously, CEO Robert Thomson said the company remain committed to not only print, but print advertising. This is a curious stand considering not only the declining revenues across the industry, but the ability for digital advertising to target consumers better, thereby making it more cost-effective for advertisers. (For more information on how you can use subscriber data to boost your ad sales, check out our on-demand video tutorial by Financial Times Commercial Director Jon Slade.)This is also a curious stance given that News Corp titles – The Wall Street Journal, The Times, etc. — have some of the most stringent paywalls out there.As Henry Taylor writes in The Media Briefing, “merely telling the ad market that print ads are better will not be enough to convince advertisers that’s where they should be spending their money.”
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