3 Steps Towards Privacy Compliance You Need To Look At Now

The new California privacy law (CCPA) will bring with it a need to get far more sophisticated about your data collection practices. The risk in ignoring this law is real.There is a private right of action for any security breach, and consequently, it is time to address your companys data security procedures. In addition, the CA Attorney General will have the right to take action for any violation of the statute. The law is effective on January 1, 2020, and although the AG has agreed not to enforce the law for six months, that will not stop class action attorneys from acting sooner if there is a security breach.In this privacy how-to, we cover: Does the statute applies to you?, CCPA is being amended, should you wait to comply?, and, Will you need to revise your online privacy policy to comply with CCPA?
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Lisa B. Dubrow, Esq.

Lisa B. Dubrow is a lawyer specializing in advertising, consumer protection and privacy law. She counsels clients on legal issues surrounding the advertising and marketing of goods and services, including how to comply with subscription and recurring billing business models. Her practice encompasses consumer protection issues, the security and privacy of consumer databases, state and federal compliance with all methods of sales including e-commerce, direct mail and telemarketing, negative option sales, “back-end issues” related to consumer payments, behavioral marketing, influential and real-time marketing, licensing and affiliate sales arrangements, and the negotiation and drafting of contracts pertaining to product development, marketing and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media.

Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. She has earned the credentials of being a Certified Information Privacy Professional in the United States and Europe and a Certified Information Privacy Manager (CIPP/US, CIPP/E, CIPM) through the International Association of Privacy Professionals.

For more information, please visit: www.lisadubrow.com