New Devices Driving Paid Content and Subscription Sales

New data shows that new devices from Apple, Google and Amazon may be the key to unlocking wide adoption of paid content. The report by MiDiA

New data shows that new devices from Apple, Google and Amazon may be the key to unlocking wide adoption of paid content.The report by MiDiA Research found that consumers with devices like Apple TV, Google Chromecast and Amazon Kindle Fire TV are driving paid music and video consumption beyond early adopters into the mainstream.Streaming video subscriptions still dominate the paid content space, with 50% of consumers with these devices subscribing to services like Netflix or Amazon Prime. But fast on its heels is pay-to-download music (i.e., iTunes), then pay to download TV and movies, followed by apps, eBooks and streaming music subscriptions (Spotify).In the rush to go digital, many content creators have failed to account for delivery mechanisms, relying on net neutrality rules to give them a fair shot at market dominance. But as the new report suggests, creating or publishing on a device that makes content consumption easy (both logistically and financially) is critical to gaining a foothold in digital subscription revenue.But on the other hand, aggressive pricing by digital giants like Amazon, Netflix and Apple is helping to drive digital adoption, with each company willing to forego profit maximization at this time in establish dominance in consumers’ living rooms.So the question for smaller, independent subscription sites now is how are they going to adopt to make themselves available to audiences on these content connector devices, especially since net neutrality is at risk of disappearing?

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