New data from Nielsen may put a temporary smile on many paid content producers’ faces. It looks like American and European audiences are quite comfortable paying for content on their tablet — in fact, 62% of U.S. tablet owners have paid for downloaded music, 58% for books, and 51% for movies.What’s interesting, is that fewer were willing to admit they would pay for content — only 46% said they would pay for music, 45% for books, and 38% for movies. This may mean consumers are trying things out on the tablet and the numbers will later drop (or that they simply hate market research questionnaires).The loser? General news, for which only 19% of U.S. consumers were willing to pony up any money. This is likely because there are more ways for individuals to access general news for free, including broadcast television and metered paywalls for many news sites. But news outlets may want to start translating their content into Italian, what with 44% of Italian consumers paying for news on their tablets.
Paid Content Popular With 50% of U.S. Tablet Owners, But Not for News
New data from Nielsen may put a temporary smile on many paid content producers’ faces. It looks like American and European audiences are quite
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