What It Takes To Build A Million $ Experiment

6 key principles to include in subscription conversion testing to yield better results.

A few years ago, House of Kaizen created an experiment that unlocked 4-million-dollar incremental revenue over a year for a subscription client. Since then, they have replicated this winning formula multiple times driving incremental growth for numerous clients. Mathilde Boyer shares the key principles to their winning formula that they apply to get there.
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