Five on Friday: Whos Blocking Ads, Royalty-Free Photos and More

Five on Friday this week explores whos blocking ads and how to stop them, finding royalty-free images, thoughts on product development from Scholarly Kitchen

Five on Friday: Who’s Blocking Ads

Source: Pixabay

As the curator of the INSIDER Guide to New Product Development, I’m constantly keeping an eye out for bite-size information that will help you develop and scale better subscription products.  Here’s my “Five on Friday” compilation for August 26, featuring the five best trends, tips, quotes or stats from my reading this week.  

1. Digiday: Who’s Blocking Ads, How to Get Them to Stop

This infographic-rich article from Digiday is worth a scan, as the information is broken out into several graphs that provide actionable insight into who’s blocking ads, and why they might stop.  Some highlights:

 Royalty-Free Photos and More

Source: Digiday Infographic

  • Of those who are most likely to block ads, men between the ages of 18 and 34 are also the most likely to be convinced to turn the blockers off.
  • 46 percent of desktop ad blocking comes from users 40 and older.
  • To get people to uninstall blocking software, make sure ads don’t have auto-play audio or video in environments where they aren’t expected by consumers and safeguard users from ads that are infected with viruses.

2. Appearance and Color Critical to Buying Decisions

We’re still in sunny summer for a few more days at least, and I’m still on my “color” kick.  I recently found this infographic from Kissmetrics highlighting various research on the impact of color and design on online branding and buying. The highlights are below:  

  • Color increases brand recognition by 80 percent.
  • 42 percent of shoppers base their opinion of a website on overall design alone.
  • 52 percent of shoppers didn’t return to a website because of overall aesthetics.
  • 93 percent of consumers place visual appearance and color above other factors when shopping.

 

Five on Friday: Who’s Blocking Ads

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3. A Product-Development Quote from Scholarly Kitchen and . . . Yoda

While this post from Scholarly Kitchen is a bit of a slog, it has the best quote I’ve read lately regarding the commitment needed for successful product development:

Maybe Yoda knew the secret to product development success – “Try not. Sell . . . or sell not. There is no try.”

 

4. “Death to Stock” Offers Packs of Royalty-Free Photos Every Month

 Royalty-Free Photos and More

Source: Kissmetrics Infographic

One of the small but ongoing expense challenges of any subscription business is enhancing its content with professional-looking imagery.  The typical image sites can be expensive, but finding high-quality open-access photos can be a time-drain.

Recently I stumbled on Death to Stock, and have received their free monthly image package a few times.  While I haven’t yet used one of these images (although I’m about to), they are well done and the subject matter is diverse and clever.  You can sign up here, or check out their license terms before you decide.

Another good option for free-to-use-commercially images? Pixabay.

5. September 29 in San Francisco: Subscription Accelerator Bootcamp

"Death to Stock" Offers Packs of Royalty-Free Photos Every Month

Source: Medium and Wander

There’s still time to sign up for our Subscription Accelerator Bootcamp!  This unique day of learning at the Bentley Reserve in San Francisco will teach you where your recurring revenue “leaks” are and what to do about them – helping your business grow customer lifetime value and most importantly, revenue. Hurry, the Early-Bird discount expires September 3!

Have a great weekend, everyone.

Diane

 

 

 

 

 

 

 

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