As we head into the holiday season and toward the New Year, subscription companies are making big moves. To prepare for the California Consumer Privacy Act, which will go into effect in January, Google is allowing websites and apps the ability to block personalized ads. Last weekend, Hulu made the most of the holiday shopping season by offering a screaming deal on its streaming video on demand service. Also in the news, Enpass is moving to a subscription model but promises to honor past 'Pro' purchases, streaming music services are on the most wanted list (are you listening, Santa?), and LinkedIn shares top subscription jobs.
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