Five on Friday: Micropayments, Content Marketing and OTT Ad Fraud

Featuring PaymentsJournal, Pixalate, Business2Community, Computerworld and YourStore

To help get your new year off to a good start, weve got some great information about subscriptions, payments and ad fraud for you. In this weeks Five on Friday, PaymentsJournal explores ways publishers can overcome objections to paying for media with micropayments, Pixalate shares its estimates about the potential for over-the-top TV ad fraud new year, Business2Community shares 2019 content marketing trends, Computerworld looks at what Microsoft could be looking at for Windows 10 subscriptions, and Your Story explains how focusing on subscribers, not products, will make for a better business model.
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