We hope this week’s edition of Five on Friday finds you safe, dry and out of harm’s way. Today we have five subscription-related stories to kick off your weekend: the original Twitter feed returns, Google agrees to give up some control of its AMP publishing format, Stripe gives brick-and-mortar payments a try, Shopify explains how brands can get permission to use user-generated content, and Postmates raises an astounding $300 million in its latest funding round, as its CEO hints at a possible IPO in 2019.

Twitter Users Will Soon Be Able to Toggle Between Latest Tweets and Best Tweets First 

Remember when you could see tweets in reverse chronological order, not just what Twitter wanted you to see first? Those were the good old days when social media worked they way you expected it to. That’s changing soon – and for the better, returning control to users, reports Techspot.

Twitter is working on a way for users to easily choose whether they want to see tweets that Twitter chooses for them through an algorithm or the latest tweets in your timeline. Twitter will begin testing the new method “in the coming weeks” according to the Twitter Support account (@TwitterSupport). I don’t know about you, but I am doing a happy dance!

Google to Open Up Governance on AMP Project

When Google launched Accelerated Mobile Pages (AMP) in early 2016, the company said its version of the instant article format would be open source, so folks inside and outside Google could contribute to it. Developers and others on the web didn’t view it that way though, says The Verge. They saw it as another way for Google to control more of the web.

To try to smooth ruffled feathers, Google is moving to an open governance model for the AMP project.

“When choosing a governance model (a system that describes how decisions are made) for AMP, we initially focused on agility. AMP has always been powered by the voices and feedback of the developers and organizations that use it; however, governance was centered around the tech lead…who ultimately decided what got executed and how,” said Malte Ubl in a September 18 blog post.

“While this works great for smaller projects, we’ve found that it doesn’t scale to the size of the AMP Project today. Instead we want to move to a model that explicitly gives a voice to all constituents of the community, including those who cannot contribute code themselves, such as end-users,” wrote Ubl.

The new proposal will allow for a wider variety of voices, clarify the role individuals and companies will play in AMP, expedite governance issues and learn from past and current open source projects. The first step is to create the membership of AMP governance groups. For more on the governance of AMP, read Google’s blog post here.

Stripe Develops a Product for Brick-and-Mortar Stores

Stripe is launching Terminal, a new payment processing product that accepts in-person payments at traditional retail stores, similar to Square, reports TechCrunch. The two products have similar features, but Stripe co-founder John Collison said the two companies have different customer bases.

Square, for example, works well for coffee shops, restaurants and vendors on the go (e.g., festivals, craft fairs, farmer’s markets, etc.) Stripe, on the other hand, focuses on tech-savvy businesses who will integrate via APIs.

“We will happily work with all manner of companies, but the kinds of customers we get excited about, the kinds of customers we are designing for, are the ones who are moving very quickly,” Collison said.

The Stripe website calls Terminal “the programmable point of sale,” extending a brand’s online presence into the physical world. Though companies like Warby Parker and Glossier are using Terminal already, the product is still in beta. Interested companies can sign up online to indicate their interest in learning more about Terminal.

How to Get Permission for User-Generated Content

Social media tools like Facebook and Instagram have made it so easy to view and share content, but that doesn’t mean it is legal to do so – especially when the European Union is cracking down heavily on copyright violations. While it may seem innocent enough to share a clever meme, a vacation photo taken at your Airbnb or a customer’s subscription box unveiling, the original creator owns the copyright to that image. Before you can legally use that content, you need to get explicit permission to share or repost it, says Michael Chachula of Foursixty in a recent Shopify blog post.

Getting permission to share content is not only the right thing to do, but it can save your brand from potential litigation later. Here are some suggestions for securing permission:

• If you work with influencers, make sure your contract gives you permission to reuse any photos they take of your products.
• Contracts aren’t necessarily required though. Chacula says you san send a direct message on each platform, ask in the comments or send an email to request permission.
• Once you’ve received permission, be sure you save that documentation, regardless of the format.

Learn more about securing permissions for user-generated content on Shopify.

Postmates Raises $300 Million Round as CEO Discusses a 2019 IPO

Five-year-old Postmates closed its Series E funding round with $300 million, as the startup competes with other on-demand restaurant and grocery services like UberEats, DoorDash and Amazon. The funding round was led by Tiger Global Management, and Scott Schleifer of Tiger Capital will join Postmates’ board of directors.

Postmates works with more than 250,000 merchants, making it possible to deliver just about anything. The Postmates delivery service is available to customers in 400 U.S. cities and Mexico City, completing millions of deliveries each month and generating more than $1 billion in gross merchandise volume annually.

In addition to the funding round, the company announced that gross profit growth averaged more than 250 percent in the last four years, and gross margins have improved to nearly 50 percent. Postmates’ Unlimited subscription plan experienced record adoption this year, doubling the number of subscribers since 2017. Now, one in two orders are placed using the Unlimited plan.

Orders can be placed online at Postmates.com or through the Postmates app on iOS or Android. Delivery fees start at $1.99. However, customers can skip the delivery fees by subscribing to the Unlimited plan which is $9.99 a month if paid monthly or $7.99 a month if paid annually.

In an interview with Term Sheet, Postmates CEO Bastian Lehmann said the company didn’t have plans to raise capital, but Tiger Global reached out to them, ready to invest.

“We have a beautiful path to an IPO in 2019,” Lehmann said.