Its not news that fraud is rampant in online advertising. It turns out that one of the biggest reasons is the fact that the buyers and sellers of online advertising in large part do not deal directly. They transact through third-party brokers and marketplaces. Can a central database of publishers and their authorized partners fix programmatic advertising? Russell Perkins, Subscription Insider Guide to Data Publisher Strategy and Managing Director of InfoCommerce Group, explains.
You May Be Interested In:
FREE WEBINAR -- Oct. 28th at 1 PM Eastern
Finding and Fixing Leaks in Your Revenue Bucket
- Learn from the CEO of Redfast, a leading SaaS platform, about their experience of successfully managing today's challenges of subscriber churn and retention.
- Learn strategies and tactics for keeping your subscribers longer, by optimizing retention and minimizing involuntary churn.