Developing strategies is one of the most highly involved processes in marketing - at least it should be. To execute great campaigns, you must work through several phases of preparation before a single landing page goes live. You start with your customers goals and objectives, undertake a thorough research period, and brainstorm a wealth of diverse ideas. Once youve exhausted all of those steps, its time to plan. Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the Founding Partner and Subscription Practice Lead for House of Kaizen, walks through 3 key steps when planning a customer acquisition program.