Our most read subscription-focused trend reports in 2017 include reports and research on retention, email marketing, payment cards and gift subscriptions. Other most-read reports that round out our list are focused on newspaper, beauty box, SaaS, music streaming and non-profit market, usage and other industry trends.
- Slow Churned: How To Target Retention Efforts So They Don’t Backfire
The easy way to do retention is to blast out special offers and rewards to loyal customers, lumping all the steady subscribers, the sleeping dogs, the irregular users, and other at-risk customers into the same anti-churn program. Research shows that, compared with control groups of customers who are not targeted at all, some retention programs actually inspire existing customers to cancel. Here are some of the factors and methods to consider in avoiding that failure mode. - Why Do Email Subscribers Unsubscribe? (And What to Do About It)
The top complaints about email: Too much, too aggressive, too irrelevant, too repetitive, too busy. Here are data-based tips to tackle these problems and retain subscribers. - Plastic Payments: Credit Cards, Debit Cards, And Trends in Recurring Transactions
As consumer financial lives move from the realm of physical cash into the cloud, subscribers — especially younger subscribers — want to make recurring payments easier, and they are glad to use credit cards to do so. Companies, from credit card providers to online processors to retailers to publishers, are looking to help them do it. But there is the danger of a backlash. - Gift Subscriptions: A Growing Trend For 2017-2018
The subscription box industry is still growing, and publishers are shifting from an ad-revenue model to a new reliance on subscription. That makes this holiday season a prime time for customers to put gift subscriptions on their shopping lists. - Email Growth and Retention: Data-Based Tips To Keep Subscribers Happy
Consumers say they opt-in to email newsletters, promotions, and lists because they want discounts and promotions. Or because they want an offered incentive. Or to support a brand or cause they love. Or to get exclusive content. Our latest trend report takes a close, research-based look at these and other factors that make subscribers smile to see your email. - Digital Subscription: Life Preserver or False Hope for the Newspaper Industry?
While newspaper advertising revenue continues to plummet, some in the industry are looking for a new proportion of subscription revenue to ad revenue. That’s based on recent reports that digital subscriptions — and digital revenue — are on the rise. Add in continued confidence in newspapers, especially in an unsettled age of “fake news,” and maybe, just maybe, a viable news business model is emerging. - Beauty Boxes: The Cosmetics Subscription Business Is Looking Good
What do you call a market that has not yet served 65% of its potential customers? A market selling low-weight, easily shipped, relatively high-value merchandise? And that merchandise has broad appeal for everyone from Millennials to Seniors? The beauty box subscription market is ready for growth. - SaaS 101: The Data Behind The Acronyms
$100 billion in global revenue is a big pie, and when you cut that pie into slices, it’s a mess of alphabet soup inside. Here’s a look at CRM, SCM, ERP, HCM, and the rest of the letters that spell SaaS. - Delivering Donations: How Nonprofits Can Use Subscription Marketing to Build Recurring Revenue
Giving Tuesday is a new holiday, the Tuesday after Thanksgiving, that encourages donations, especially online. That’s a great way to inspire donors, but for continuing engagement that builds relationships and leads to recurring donations, treat charitable givers as do subscription companies — build an ongoing relationship that provides value to donors and gives them the feeling that their donations are a value proposition. - How Subscription Streaming Services May Yet Save The Music Industry
Technology has overturned business models and revolutionized the way we enjoy music maybe more than it has any other form of entertainment. That revolution continues to shake up music makers and distributors. But the universal human yearning to listen means that opportunity will be there, somehow. The recording industry seems to be finding that opportunity in anywhere-anytime music, especially on a subscription basis.
