Less is More When It Comes To Designing Call-To-Action Pages

I once gave a presentation on harnessing the power of media for social good, and one of my key points is that less is

I once gave a presentation on harnessing the power of media for social good, and one of my key points is that less is more. I’m glad to see I’m in good company. More designers are not adopting the same philosophy when it comes to Web design.The Web seems to be burdened by the same excessive wordiness that plagued newspapers back at the turn of the last century (that’s 1900, not 2000).

The same is true when it comes to designing your call-to-action buttons on your site. Make it one button with two choices. That’s it. The last thing you want to do is make your visitors suffer from decision fatigue. Fresh tilled soil has some great examples on their site, including the remake of MobileMe into iCloud. Note how the iCloud design is able to maintain the Apple design elements (gray, curved box) while minimizing the design into a two-option choice. Easy, peasy. (For users. Your design team may need some time.)