Case Study Lessons: One Killer Tip to Increase Member Engagement at Sign-Up

For most subscription content sites, email newsletters are one of the best acquisition marketing channels. But too many sites fail to see past their

For most subscription content sites, email newsletters are one of the best acquisition marketing channels. But too many sites fail to see past their conversion goal of getting email opt-ins.

As we’ve said time and again, retention marketing begins at sign-up, and the thank-you page after a new prospect signs-up for your email newsletter is the best place to start since 100% of email opt-ins will see that page. You won’t get those sort of open-rates on the actual emails, no matter how great your copywriter is.

That’s why HDI created a thank-you page with multiple ways for members to begin engaging with their subscription website (see screenshot below):

With multiple links to learn, browse and sign up for additional services, this brief, 5-bullet thank-you page copy gets new members engaged immediately.

But HDI doesn’t stop there. Managing Director Craig Baxter told me that the site has found that it’s local, offline, chapter events are their best retention tool. Get that? An offline, local event (organized by member volunteers) retains more online subscribers than anything else.

To learn more about HDI’s local chapters, check out the full Case Study on HDI on Subscription Site Insider today.