Last week, The Atlantic announced changes to its subscription model, two years after its last overhaul. The magazines newest digital subscription strategy includes slightly increased prices to its tiered subscriptions plans, starting at $49.99 a year for a one-year, digital-only subscription plan. For $59.99 a year, subscribers will receive print and digital subscriptions. For $100.00 a year, subscribers will receive print and digital subscriptions plus an ad-free experience, a complimentary gift subscription to share, discounts on the magazines products, and VIP access to Atlantic events.
Offering a subscription trial is often the most debated and discussed topic for subscription businesses. No matter how much experience your team has, the best course of action is to begin with a well-informed plan based on your answers to the questions here.
The New York Times Company added 197,000 net new digital-only subscribers in the second quarter, a positive step toward its goal of 10 million total subscribers by 2025. The company has 4.7 million total subscribers as of the end of Q2. The company now has 3.78 million paid digital-only subscribers, a 30.7% increase year-over-year. Of the 197,000 new additions, 131,000 came from digital news, and the balance came from NYT Cooking and Crossword.
At Subscription Show 2019, we'll show you the latest on subscription-centric strategy, recurring payments, acquisition, retention, analytics and subscription technology. Get the industry connections you need, and actional information you can put into action, to grow your recurring revenue, membership or subscription business. Get the list of why you should attend here.
In this weeks edition of Five on Friday, we look at the new newsroom role of membership editor, offer tips for making your paywall work for your subscription company and share email marketing campaign ideas to engage and retain customers. Also this week, Reuters tells us that the Department of Justice is looking closely at Google and its online ad dominance, and we cherry pick some top subscription jobs from LinkedIn and Business Insider.
We cant replace the anticipation of the final season of Game of Thrones, but in this weeks edition of Five on Friday, we hope to peak your interest with some fun facts about GoT. We will also share some fascinating findings about the future of subscriptions from Zuoras The End of Ownership report, the Boston Globe becoming the first newspaper to have digital subscribers outweigh print subscribers, how some magazines have survived a life without print, and the new trend toward emotional advertising. [Have a topic to suggest? Email me at email@example.com with your ideas!]
May is halfway over and the month has already been filled with announcements, financial reports, mergers, acquisitions and other subscription news. Here are a few features that intrigued us this week: Conde Nast sells Golf Digest to Discovery Inc., publishers are finding new ways to foil readers who refuse to pay to play, Apple releases a new Apple TV app in 100+ countries, Googles new privacy rules are raising eyebrows, and Hubspot shares marketing terms every subscription business should know.
Last week, news site Quartz joined the ranks of publishers who have put up a metered paywall to generate revenue. Readers can access a limited number of articles for free, and Quartz email newsletters and apps will remain free. However, full access to Quartz content will now require a membership, available for $100 a year or $15 a month, following a seven-day free trial. Nieman Lab reports that the membership program actually began about six months ago, but the paywall is new.
We made it; the week is almost over! In this weeks Five on Friday, the Facebook Journalism Project reveals publisher results, we offer best practices on using Twitter as a customer service tool, Barrons explains why investors are no longer interested in movie theater stock, Apple Insider explores the streaming music wars, and the IAB shares digital advertising results for 2018. Happy Mother's Day to all the mothers, grandmothers and mother figures out there!
We are almost at the end of the first quarter, and it has been a big one in the world of subscriptions with launches, acquisitions and takeover bids. In this weeks edition of Five on Friday, well cover related subscription and membership topics, including micropayments as an alternative to subscriptions, profitability tips for 2019, the growing popularity of streaming video versus cable subscriptions, whether associations should offer subscription packages, and the email metrics your subscription company should be watching.