14 Strategies for Better Subscription Retention

Weekly Subscription News: Snapchat, Saveur and Sounds.com

In this week's subscription headlines, MoviePass talks about acquiring movies, WhatsApp is creating accounts for businesses which could lead to revenue, and ADT shares drop 12 percent below its IPO price in its trading debut. Also this week, Spotify wants to reinvent podcasts, Sounds.com launches a new music sample subscription service, and free-to-play MMO Rift is adding a new subscription server free of loot boxes. …

Weekly Subscription News: Pricing, Peacock and Peloton

In this week's subscription headlines, Peloton stock falls after lowering its subscription app pricing (and after its unpopular ad), The Washington Post debuts a Spanish-language podcast, and Liverpool FC launches premium subscription content on YouTube. Also this week, BMW drops CarPlay annual subscriptions, Workday beats Wall Street estimates, and attorneys general urge FTC to stop deceptive marketing practices.

Weekly Subscription News: Footprints, Freebies and Fake Emails

In this week's subscription news, scammers are stealing Apple IDs using a fake Spotify email, the Kansas City Star bumps up annual subscriptions to $846, and Cheddar expands its local footprint with a CUNY TV deal. Also in the headlines this week, Lena Dunham shuts down her three-year-old Lenny newsletter, Netflix looks at cheaper subscription pricing in India, and SiriusXM and Amazon team up to offer freebies with the Echo Dot.

Patreon Raises $60 Million in New Funding to Scale Up Operations

Membership platform Patreon announced Tuesday that it raised $60 million in Series C funding, which will allow the company to scale up its team and operations. This brings the company's total funding raised to date to $107 million. This funding round was led by Chris Paik at Thrive Capital. Additional investors include CRV, Freestyle and Draper Fisher Jurvetson through partner Barry Schuler, according to TechCrunch. TechCrunch also said that the startup is valued at around $450 million.

Internet Radio Station Pandora Is For Sale

Streaming music service Pandora Media Inc. (NYSE: P) is bleeding about $10 million a month, but it's for sale if you're looking for a fixer upper, says Fortune. At the end of last year, Pandora had 81.1 million active users*, the largest number of users for a streaming music service. Unfortunately, the company is still losing money. [Note: 3.9 million Pandora users are paid subscribers at $5 a month.] How long can the company last with losses of $10 million a month?

Lessons From Glamour’s iPad Publishing Launch

The introduction of new iPad subscriptions for traditional magazines has been big news in the past few weeks especially, with Conde Nast this month introducing subscriptions to new iPad versions of some of its biggest titles including The New Yorker. This week Glamour became one of the latest Conde titles to start offering digital subscriptions, though nine issues have been offered on an individual basis prior to this.Mashable.com talked to Glamour Editor-in-Chief Cindi Lieve about…

What the Next Generation of Paid Mobile Apps Will Look Like

By Minal Bopaiah News and information publishers used to have it simple. You chose a medium and then published your information according to that medium's strengths. But nowadays, almost every major news or information publisher -- and some of the minor ones, too -- are multi-media companies. And the digital environment requires more innovation than just cross-platform adoption. For example, Dennis Publishing and Future PLC are looking to broaden their paid mobile apps, according to a recent article…

Subscription News Round-up

Greece is broke, AOL takes over Microsoft's ad business, and Pando Daily and ClassPass try membership models. Here are those and other headlines you may have missed this week: Pando Daily Moves to Membership Model Subscription Insider Online Payments Halted in Greece, Citizens Eye Bitcoin to Protect Savings Digital Trends Why Journalists Should Care More About Media Business Models The Media Briefing Splice Announces Sample Subscription Service, Splice Sounds Less than 3 AOL Takes Over Majority of Microsoft's Ad Business, Swaps Google Search for…
Five on Friday, April 17, 2020

Five on Friday: Media Outlets, Malicious Software and Most Watched Videos

Five on Friday, April 17, 2020: Zuora shares subscription industry report, App Store has 32 more malicious apps, and AMC Theatres is considering bankruptcy.

The Guardian Revamps Website to Improve Subscriber Retention

After 18 months of work, 8 months of beta testing and 25,000 reader comments, The Guardian's U.S. website revealed a sleek, new look last week. Removing the clutter, the revamped site has more white space, is well organized into easy-to-find categories and, in general, is visually appealing. Content is now grouped into "containers" such as headlines, highlights, sports and opinion, each of which contains a "more" feature for additional  stories. This layout translates well to mobile,…

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