Perhaps you've been told you should be "testing" to discover how to optimize your site for conversions and subscription sales. But do you have enough traffic to test? And how do you know what to test? Or if your tests are scientifically sound? In this brief How-To, we asked testing expert Justin Rondeau of WhichTestWon to explain the basics of A/B split testing so that you can test with confidence and interpret your results wisely. Plus, discover the most popular testing tools, and alternative data-driven tactics for sites without enough traffic to test.
Real estate listing site Zillow has grown to a monster market capitalization of $5 billion dollars, but a little-known fact is that it launched without an advertising budget, and relying instead on its advanced technology and word-of-mouth for its rapid growth.
In Five on Friday this week, The Next Web recommends that we avoid these six common mistakes when developing an SaaS product, Digiday tells us how The New York Times gets people to spend five minutes a day on their site, Tubefilter shares what did and didn't work in terms of digital media and entertainment last year, big retailers are testing out the subscription model, and AdExchanger says privacy tech is on the rise as the GDPR deadline gets closer.
In this special edition, we share key takeaways from Subscription Show 2020 including disruption, retention and the customer journey.
Every fall, InfoCommerce Group announces their picks for the InfoCommerce Model of Excellence awards. This program profiles industry exemplars to show how real revenue is generated by selling and distributing information online. To decide what companies are selected to become a model of excellence, they scan the business information landscape to identify companies whose products -- both new and established -- that have important new business models, or offer technological innovation within the field of online information and highlight them as a model for other companies to emulate.
FCC chairman Ajit Pai will resign Jan. 20, DOJ is looking at antitrust violations by Facebook & Google, and LinkedIn shares subscription jobs.
Theres little doubt that credit scoring was a brilliant innovation, but is it so specialized it cant be replicated elsewhere? Well, it appears that creative data types are seeing scoring opportunities everywhere these days. Russell Perkins, our Subscription Insider Guide to Data Strategy, discusses credit scores and opportunities for scoring data for other industries.
Happy Friday, everyone! Knee deep in presidential debates and caucuses, we hope you are ready for a productive distraction with our Friday features. In this week's edition, we look at the global OTT market and its projected growth over the next five years. Also, the FTC is reviewing influencer and sponsored content guidelines, the Association of National Advertisers has a mixed reaction to the proposed privacy rules in California, Patreon is lending money to creators for big projects, and Shopify shares five tools for helping you achieve your 2020 goals.
Netflix announced recently that its U.S. growth was lower than anticipated, due to the involuntary churn of customers from the re-issuance of credit cards to comply with the new EMV "chip card" standards. Subscription Insider spoke with Paul Larson of PLC to get his take on the story.
Northstar Media successfully changed the tire on a moving car in 2011 by leveraging its existing databases to launch travel42, a B2B subscription database providing customizable reports to travel agents in the US and Canada. We spoke with Tom Cintorino, EVP Digital Media, about how travel42 created a site and content with a better value proposition than the free, user-generated travel reviews out there, as well as how the site acquires new subscribers through marketing deals with travel consortia. Plus, find out how the site is getting an 87% retention rate and selling site licenses with tiered pricing.