Recently signed into law, the Foundations for Evidence-Based Policymaking Act is going to have a big impact on the data business. It contains within it provisions to open up all non-sensitive databases, and make them easily available in machine-readable, non-proprietary formats. Russell Perkins explains.
Happy Friday…and Happy Spring! We made it through the week and through the winter! In this week's subscription headlines, Amazon Prime Video Direct plans to cut royalties for not-so-engaging content, Vice Media seeks $200 million in funding to become profitable, and Facebook's data deals are under investigation. Also this week, Gimlet Media plans to unionize, AT&T jacks up pricing for DirectTV Now, and HTC's Viveport Infinity VR subscription will launch on April 2, no fooling.
Russell Perkins, our Subscription Insider Guide to Data Strategy, is excited about the OPEN Government Data Act. And why not? This proposed bill will mandate that all federal government agencies make all of their datasets immediately available for public use, subject only to a handful of exceptions.
Its hard to believe this is the last full weekend of August. Where did the summer go? Before you reach for the sunscreen and your flamingo floatie, weve got some great subscription articles for your weekend reading pleasure. eMarketer shares some startling statistics about cord cutters and the growth of the streaming over-the-top TV market, KTAR and Motley Fool ponder whether or not Microsoft will turn Windows 10 into a subscription product, Digiday explores why…
I would like to bring to your attention a bill pending in California regarding automatically renewing offers which has already passed unanimously in committee and is on its way to a to full house chamber vote. California already requires full disclosure of the offer terms and an explanation of the full price that a consumer […]
Day #4 of Subscription Show 2020 included a VIP session with Robert Skrob of Membership Services, sessions, demos and more.
Direct Mail has been a favorite marketing tactic for print publications, and shouldn't be ignored by online publishers. Postal mail can help you acquire new subscribers and get expired accounts to return, especially when you maintain a quality list. In this handy how-to article, we detail the best practices you need to employ to have a successful postal direct mail campaign to increase your online subscribers. Learn how to maximize your response rates and get creative ideas specific to marketing online subscriptions.
The market for devices that connect to the Internet is huge and growing. Someday soon, car tires will text when they are wearing out, refrigerators will announce the last yogurt, and pacemakers will call an ambulance. And consumers will sign up to pay monthly for all this to work.
Happy Friday! Were ready for the weekend, but before we go, weve got five great features for you: Apple may be planning a subscription service, Microsoft is buying BrightBytes DataSense service, PlayStations subscription success helps it surpass competitors, Xbox Game Pass and EA Access, Google has been asked to review its ad blocking policies due to anti-competitive concerns, and everyones favorite - top subscription jobs!
Cosmpolitan launches a paid membership program, Walmart is hit with a lawsuit for alleged data breach and experts predict $1B in podcast ad revenue in 2020.