Future Forward: How Subscription Intelligence Can Increase Revenue, And Be the Game-Changer, In A Post-COVID-19 World
How you can propel lasting relationships with customers by lending a helping hand during the pandemic with the power of data, to increase revenue, decrease churn and ultimately improve the overall customer experience.
Last week WIRED announced a bold plan to block ad blockers and to hopefully convert WIRED.com readers into paying customers. WIRED will offer ad blocker users two options: 1) whitelist the website so ads can be shown, or 2) subscribe to an ad-free version of WIRED.com for $3.99 a month, or $1 a week. For those who choose the whitelist option, WIRED promises to keep the ads "polite" and will only present standard display ads.
As reading becomes just one more thing you can do on your screen, new digital competition is pushing eBook, eNewspaper, and eMagazine brands in multiple directions. Prospects for revenue growth are not bright, and will not brighten unless publishers find ways not just to cope with technology challenges, but to transform them into strengths.
Bloomberg Media reports record traffic and 135% revenue growth in 2020. As a result, CEO Justin Smith has set ambitious goals for 2021.
Seven months after going public, Match-owned Tinder predicts its paid subscribers will double by the end of the year. In the first quarter of 2016, paid member count (PMC) passed the one million mark, and Match (NASDAQ: MTCH) reported that it had strong PMC for Q1 2016 for both Tinder and Plenty of Fish, both dating apps in the Match family.
A pair of billionaires outbids hedge fund Alden Global Capital for Tribune Publishing by $50 million.
Subscription Insider has assembled its 2021 subscription predictions for streaming video, streaming audio, subscription boxes and publishing.
Cooper Hefner, son of Playboy founder Hugh Hefner, announced on Twitter Monday that Playboy would bring nude photography back to the iconic men's magazine starting with the March-April 2017 issue. Playboy had stopped including nude photos in the magazine in March 2016, after successfully redesigning a safe-for-work (SFW) website in August 2014 and a SFW Playboy Now mobile app.
This week The Atlantic announced that it is going global, opening a London bureau to oversee global news reporting focused on Europe, live events, communications and marketing partnerships. The new London office will be led by national correspondent James Fallows, who has been with The Atlantic for 43 years, and staffed with 10 editorial and business employees. Fallows will be the magazine's first Europe Editor.
The New York Times Company (NYSE: NYT) credits growth in digital subscriptions, digital advertising, subscription revenue and overall profitability for a solid third quarter. These strong results made it possible for the company to declare diluted earnings per share of $0.20, compared to $0.00 for the same period last year. Total revenue for the third quarter of 2017 was $385.6 million, a 6.1 percent increase over Q3 2016 revenue of $363.5 million. Subscription revenue was $246.6 million, a 13.6 percent increase over subscription revenue of $217.1 million for the same period last year.