Time Inc. is on the market and eagerly seeking suitors who were to submit bids last week. According to Media Post, an investor group led by Edgar Bronfman Jr., the former CEO for Warner Music Group, was among those considering a bid. Media Post reports that the group withdrew its bid because Time Inc. was asking too much. The Wall Street Journal reports that Najafi Cos. may be submitting a bit, and Meredith Corp. may also be interested in bidding on Time Inc.
Zoom will remove time limits on Thanksgiving, TikTok gets a temporary reprieve, and Squarespace adds new monetization options.
TIME magazine announced the launch of TIME for Kids, a new digital subscription that provides age-appropriate news for grades K-6.
Five on Friday, Mar. 13, 2020: publishers bring down paywalls for coronavirus, Seattle Magazine returns to local ownership and five ways to use lead magnets.
According to PwC, the global OTT video market will double in size between 2019 and 2023, when it will total $72.8 billion. A rapidly expanding marketplace means increased competition for OTT video service providers, who must find the right go-to-market (GTM) strategy.
Change is here for the subscription industry. Customer retention is top priority while competition grows and customer expectations shift. So, which trends should be on your radar? And what strategies and tactics should you be using to ensure subscriber growth?
Eager to compete with social video platforms like YouTube and Snapchat, Facebook announced the launch of Watch last week, a new platform for original shows. Soon to be available on mobile devices, through TV apps and on desktops and laptops, Watch shows are made up of episodes that are either live or recorded and that follow a theme or story. Facebook says each user's experience will be personalized, helping them discover new shows that their friends and communities are watching.
Top subscription companies including Spotify and Match Group, join the Coalition for App Fairness, to force Apple to change its policies.
Russell Perkins, Subscription Insider's Guide to Data Publishing Strategy and Managing Director of InfoCommerce Group, has discussed beforehow data providers can leverage their central, neutral market positions. But there is a level above this enviable market position. Its when data actually starts to drive commercial transactions.
Subscription Insider has assembled its 2021 subscription predictions for streaming video, streaming audio, subscription boxes and publishing.