Time Inc.'s self-imposed strategic transformation has begun as it considers selling assets, including some of its magazines and its U.K. division, to cut costs and streamline operations, reports Media Post. This news isn't surprising though. Time Inc., the publisher of Time, People, Life, Cooking Light and Sports Illustrated, has been struggling for some time. This spring, after exploring its options, the publisher publicly stated it was not for sale and would pursue its own strategic vision instead. In June, Time Inc. cut 300 jobs as part of the restructuring, blaming 'public speculation' for revenue declines.
Looking to increase your advertising revenues? In this On-Demand Video, Ryan Dohrn, Founder of 360 Ad Sales, explains the best way to sell digital ad space. He answers common questions, like "Where should I place ads on free content pages?" and "Do banner ads work for niche, paying audiences?" Plus, you'll learn how to price your ads and how to hire the right person to sell ads on your site!
Katie's Cards -- a subscription ecard company -- is the case that proves you can make money from exceptionally high quality content, even in a market flooded with free stuff. The company profits from a mixed business model, selling similar content to consumers through low cost subscriptions and to businesses through high-priced one-off sales. Marketing Manager Racheal Ellis spoke with us about the site's A/B test results and Facebook integration. Plus, learn why you need to add new online tools -- not just new content -- to retain subscribers.
In January, we reported on the launch of The Athletic, a subscription-only sports news startup that had raised $2.1 million in its seed funding round. Using a hard paywall, The Athletic website and mobile app launched in January in two markets - Chicago and Toronto - with a goal of expanding to new markets if it took off. The Athletic has now expanded into Cleveland, Detroit and the San Francisco Bay area. It looks like Philadelphia is next. Fast forward to July and The Athletic has raised another $5.4 million in funding, according to CrunchBase, bringing the total raised in three funding rounds to $7.7 million from eight investors.
Time Inc. (NYSE: TIME) is the latest publisher to add paid membership programs to its offerings in the hopes of generating additional revenue. On September 27, the company announced the launch of People Perks, a membership program for People magazine readers, for $60 a year or $5.99 a month after a 30-day free trial. Members who pay annually also receive a free welcome kit, and all members receive exclusive discounts on entertainment, style, food, beauty, pets, home and shopping products and access to unique celebrity and red carpet experiences.
Through a program called Premium Print, Hearst Magazines is making a multimillion dollar-investment to improve the quality of its magazines.
Apple extends free trials for Apple TV+ (again), Deliveroo raises $180 million, and we share the best times to post to social media.
Day #5 of Subscription Show 2020 included a VIP session with author Robbie Kellman Baxter, keynote Anne Janzer, sessions, networking & more.
Through a powerful database and switching from a B2C to a B2B focus, Contact Any Celebrity is able to generate more than $1 million a year in revenues. Learn how Founder Jordan McAuley tested his prices to generate more revenue with fewer sign-ups, as well as why he decided to go with a $1 trial instead of a free one. Plus, learn a new tip for testing your market's receptivity to live events, and how you can make money from events without ever having to host one. This is a must-read, especially for other B2B sites that should be creating industry-specific databases of their own!
While there's a clear niche for information on sports gambling, most PPC advertisers won't open campaigns for them. Yet SportsBettingProfessor.com has been able to thrive, mainly through the use of affiliate marketing and low-ball pricing. Co-owner Mike Zenga spoke to us about how he pays his affiliates, the results of his pricing tests, his use of welcome videos and overlays, and why being different was more successful than copying other sites.