In this Marketing Sample, we look at a "save attempt' email from Netflix. Netflix's homepage is designed to be one big conversion funnel for its free trial (with credit card). But still, some visitors abandon the form. To save those lost subscribers, Netflix quickly issues a save attempt email.
With subscription news headlines covering everything from SaaS and subscription boxes to streaming video and solar gardens, 2016 was an interesting year for the subscription economy. This made winnowing down the list of top stories a difficult task. After all, big names like Netflix, Microsoft, the New York Times, Spotify and Amazon were in the subscription news headlines almost every week. While those big players were adding new offerings and contemplating success strategies, companies like Walmart, The Skimm, Etsy, Medium, and Bed Bath & Beyond tested the subscription waters. Weve gone through all of those news stories and more to bring you highlights from 2016.
In part two of Organic Search for Publishers, Kevin Novak walks through why segmentation of your subscribers (and prospects) and talking to them in their own voice are so important to an effective organic search strategy. In Organic Search for Publishers: Why Segmentation and Voice are Important, you will learn how why its imperative to get beyond internal thinking that can create false target segments and related content that true customers will not identify with. You will also understand why looking eternally to understand the vocabulary and nuances of how each segment communicates and finds information will be a key cornerstone to your organic search program.
REVRY has launched the first dedicated LGBTQ streaming video platform, featuring 'Queenrated' movies, TV, digital series, music videos, podcasts and music. The niche-based SVOD subscription service is curated by and for the LGBTQ and allied communities. It features original and exclusive programming and is available for $4.99 a month, or $54.99 a year. REVRY joins an already-crowded OTT marketplace, but we expect it to succeed.
Here is a number to marvel over: $2.3 trillion. Thats the size the subscription revenue marketplace will be in 2020 if economic forecasters are to be believed. Thats up half a trillion dollars from today. Where will this growth emerge, you may ask? And, how can my business capture its share?
In IAC's November 2, 2016 shareholder letter, the company announced that Vimeo was working on an over-the-top (OTT) TV subscription service to rival its competition. Tubefilter reports that Vimeo has recently hired three experienced executives - Alana Mayo, Kesila Childers and Kelly Miller - to help make that vision a reality. In the shareholder letter, interim Vimeo CEO Joey Levin said: "Vimeo has the once-in-a-generation opportunity to, following in Netflix's footsteps, deliver compelling subscription viewing experiences for consumers in the market for pay TV..."
In the subscription headlines Chef Rick Bayless starts a subscription video service, Hellosaurus gets raises $3.5M, NYTimes Crosswords are now on Twitch.
In this week's subscription news, Google finally drops its 'first click free' policy in an attempt to appease publishers, the Wall Street Journal stops publishing Asian and European Print editions, and Pandora makes a promising bet on video ads. Also this week, we're reading subscription stories about Oracle's feature-packed SaaS updates, how FireEye could benefit from the ghastly Equifax data breach, and YouTube's new requirement that creators must enable their channel for monetization through their Partner Program to include external links, essentially putting a wall between creators and Patreon, a YouTube competitor.
This week The Atlantic announced that it is going global, opening a London bureau to oversee global news reporting focused on Europe, live events, communications and marketing partnerships. The new London office will be led by national correspondent James Fallows, who has been with The Atlantic for 43 years, and staffed with 10 editorial and business employees. Fallows will be the magazine's first Europe Editor.
Apple is buying Texture, a subscription-based digital magazine newsstand that gives readers unlimited access to more than 200 magazines a month for just $9.99 a month. Previously called Next Issue, Texture rebranded in 2015. The digital newsstand will continue to operate without any changes. In the deal which should be closing soon, Apple will acquire the company, including Texture employees. Terms of the deal were not disclosed.