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STATPACK: B2B Marketing Trends

Marketing Business-to-Business (B2B) information, data and services businesses are very different than consumer marketing. The challenge is, much of the data focused on marketing is consumer focused. Not anymore. This Subscription Insider STATPACK provides trends for B2B marketing, its leaders, plus B2B marketing strategy and effectiveness trends. Most absolutely shocking stat to us? Only 39% of B2B companies have a formal marketing plan … in 2018!Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download this 78-page PowerPoint with 34 charts and graphs to access our trend data and statistics focused on B2B Marketing Trends.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Scribd. Launches Subcription Service, Aims to be ‘Netflix’ of eBooks

Book lovers finally have their Netflix equivalent. Scribd. just launched a subscription service where consumers can pay $8.99 a month to get unlimited access to all of the site's eBooks. This is a different business model than most eBook sellers have adopted. Amazon promotes the outright sale of eBooks, while news sites like the Toronto Star have created eBook subscriptions of curated and limited content from the newspaper. Both models allow consumers to own their eBooks, while…

Cengage Makes College Textbooks More Affordable Through Subscriptions

Education and technology company Cengage is hopping on the subscription bandwagon with Cengage Unlimited, providing college students with unlimited, all-you-can-learn, on demand access to educational materials. Launching in the summer of 2018, the digital subscription gives students access to a library of more than 20,000 eBooks and 2,300 digital learning products across 70 disciplines and more than 675 courses, plus online homework and study tools, for $119.99 per semester.

Subscription Site Critiques

Looking to revamp your site and improve conversions? Watch as Justin Rondeau, Editor of WhichTestWon, and Insider Editor Minal Bopaiah critique seven subscription websites. You'll learn conversion page design tricks, copywriting tips and general best practices, all of which can help you sell more online subscriptions and increase revenues!
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

HMH and BenchPrep Partner for Subscription-Based CliffNotes Products

Houghton Mifflin Harcourt (HMH) and digital learning platform BenchPrep are partnering to add new personalized digital learning solutions to CliffsNotes study guides. Beginning with SAT® test preparation, the newest CliffsNotes guides will be subscription-based and available on desktop and mobile devices using the BenchPrep platform. Days before the announcement, HMH reported a $28 million loss for the third quarter of the year.

Compete.com Capitalizes on Discount Codes and Limited Time Offers

What's better than a limited-time offer? One with a discount code! See how Compete executed this idea in this email offer.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Subscription News Round-up

There are some big developments in the subscription world this past week, including everything from antitrust violations against Amazon and Apple to PayPal going solo, far surpassing its former partner eBay. Here are those headlines and others you might have missed: TheSkimm relies on readers for audience development Digiday The Financial Times is up for sale Bloomberg Business PayPal Already Worth Billions More than eBay Venture Beat Amazon and Apple Get Tagged for Antitrust Violations Subscription Insider Use 4 Senses in Your Customer Experience…

Cheddar TV Brings Its Tech and Business News Broadcast to Radio

Cheddar TV, the streaming TV network for millennials, is growing. Last week the company announced it is taking its tech and business news show to the airwaves. Cheddar is partnering with iHeartRadio, SiriusXM, TuneIn, Amazon Alexa and Otto Radio to share its daily show from the trading floor of the New York Stock Exchange, news segments, top clips and market updates. The new Cheddar Radio content will range from headline stories to full simulcasts of live Cheddar programming. Mashable reports that Cheddar will make money from the radio deals on its branded content and a revenue share from advertising.

Trial Offers: Five Legal Issues to Consider Before Offering Them

How you set up a trial offer, how you disclose certain elements of that offer in marketing copy, and how your financial operations manage money related to that free trial offer. all have potential legal implications. Lisa B. Dubrow, Esq., walks through five legal considerations every business should be mindful of when incorporating a trial offer to your subscription or membership product.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Maven Buys Jim Cramers TheStreet for $16.5 Million Cash

Maven, a digital publishing, advertising and distribution platform, has completed its acquisition of Jim Cramers TheStreet, Inc. (NASDAQ: TST), a financial news and investor information outlet, for $16.5 million in an all-cash deal. The deal is being fully funded through debt financing from Maven subsidiary B. Riley Financial, Inc. Cramer, co-founder of TheStreet and host of CNBC's "Mad Money," his team of financial experts and senior management will remain with the company. The combined companies anticipate revenue of more than $50 million in revenue over the next four quarters, not including a newly announced deal with Sports Illustrated.

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