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Best Practices in Mobile Email Creation for Subscription Sites

There's a lot of information out there about mobile email, but how much of it is specific to subscription sites? Justine Jordan, mobile email guru, guides this four-part how-to on optimizing your emails for mobile viewing. Learn which strategy is best for your site, how to design mobile-friendly emails, the Dos and Don'ts of usability, and much. Includes great samples and resources!
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Inkling Habitat Competes With Apple iBooks by Wooing Publishers

For amateur and self-employed publishers, Apple iBooks may be your digital publishing platform of choice, but publishers producing ebooks at scale seem to be excited about Inkling Habitat, a new cloud-based publishing platform.Inkling Habitat lets users incorporate HD video, interactive features and 3D content through its free program. Users are then required to make the finished product available through the Inkling store (available through an iPad app and through the Inkling website), through which Inkling…

Cengage Settles Lawsuit with Authors over New Unlimited Subscription

Last week, educational publisher Cengage announced that it had settled a lawsuit filed by textbook authors David Knox and Caroline Schact over a dispute alleging that Cengage's new unlimited subscription service will dramatically reduce their textbook sales and royalties. The authors were also concerned that there was not an appropriate audit mechanism in place to understand royalty payments under the new compensation system. Knox and Schacht sought class action status for their claim, filed in the Southern District of New York in May. The settlement amount was not disclosed.

TheStreet Lays Off 10 Staff in Third Round of Cuts in 14 Months

Last week TheStreet (NASDAQ: TST), a financial news and information publisher, announced it was laying off 10 editorial employees in its third round of layoffs since October 2016, reports Talking Biz News. Founded by financial expert Jim Cramer, TheStreet is shifting its focus to its paid products after experiments with video and branded content failed to meet expectations.

The Freemium Road to Revenue: How to Grow by Giving Away Your Service

LinkedIn, Slack, DropBox, Pandora, Spotify, and just about every mobile video game are generating revenue despite a business model that includes most of their customers using their services for free. Clever developers and content producers have learned that attracting A LOT OF customers can be as important as attracting PAYING customers. And the most clever are finding innovative ways to derive real value from the users who pay nothing at all.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Oyster Books to Shutter Subscription Service as Founders Head to Google

Earlier this week Oyster Books announced on its blog that it is shutting down the two-year-old ebook subscription service. Of course, as you'd expect from a company that promotes reading and literature, they sugarcoated the announcement, saying they "will be taking steps to sunset the existing Oyster service over the next several months." The so-called sunset of Oyster Books closely follows the shutdown of Entitle, another ebook subscription service that launched in 2013. According to the…

Kindle and Nook Collect Customer Data, But Stingy About Sharing

Online and independent publishers have been frustrated for a while now by the lack of customer data they can collect after making their content available on e-readers like the Kindle and Nook. But that doesn't mean Amazon and Barnes & Noble haven't been amassing more data than they can use, to paraphrase one executive. Amazon is still tight-lipped about much of it's useful data, opting to share useless "stats" like the fact that people like the…

Scribd Adds Popular Magazines to Subscription E-book Service

Scribd kicked off November with the announcement that it was adding premium magazine content to its E-book subscription service from top publishers including Bloomberg, Entrepreneur Media, IBT Media, New York Media, Slate Group, LLC, and Time, Inc. For no additional fee, subscribers can read current articles as well as archive editions of magazines, including Time, Money, Fortune, People, Bloomberg Business, Entrepreneur and a rotating collection of other magazines.

The New York Times Offers Employee Buyouts to Beef Up Reporting Staff

Last week, in a memo from executive editor Dean Baquet and managing editor Joseph Kahn, The New York Times (NYSE: NYT) offered buyouts to its newsroom employees to reduce the layers of editing, reports The Times. The idea is to replace the layers with a single group of editors who would be responsible for all aspects of an article, with another editor acting as a final check prior to publication. Currently, two of three editors review each article before it is published.

11 Most-Read Trend Reports From 2018.

Readers love our trends reports! And why not, they are thoughtful, detailed, and chock full of information on market trends, analysis and more. Here are 11 of our most-read Trend Reports from 2018.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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