Yesterday, Scribd announced the launch of Scribd Originals, exclusive content from bestselling authors including Roxane Gay, Hilton Als, Peter Heller, Mark Seal, Paul Theroux and Garrett Graff, among others. In addition, Scribd Originals will include "experimental works" from different genres. Scribd describes these works as falling somewhere between magazines and full-length books, so there isn't a traditional marketplace for them. However, Scribd believes these works are ideal for ebooks and audiobooks.
Phishing scams, new focuses and fury dominate the subscription headlines this week: phishing hackers are targeting PayPal accounts, Politico has a new FDA-focused subscription that will cost as much as $75,000 a year, and angry HP customers take to Twitter to rant about HP demanding people sign up for monthly ink subscriptions. Also, Apple is looking at acquiring MGM, BBC will be making cuts as it shifts its focus to digital news, and Penguin Random House pulls certain titles from their unlimited-reading subscription service.
Psychotherapy.net Garners Seven Figures with Innovative Video Streaming for Professional Development
Nineteen years ago, psychotherapist Dr. Victor Yalom had a vision to capture the teachings of his mentor Dr. James Bugental on video for training purposes. That vision has turned into a seven-figure online subscription business that offers education and training to clinical psychotherapists across the country.
Last week, digital subscription reading subscription service Scribd hit a big milestone - it surpassed more than 1 million members from around the world. The service first launched in 2007 as an open publishing platform where users could upload documents and share other online content with other users. In 2013, Scribd developed an eBook digital reading subscription service where readers had unlimited access to content. The model has evolved over time as Scribd experimented with different subscription models and content offerings, adding magazines and newspapers, reducing its catalog of romance titles and removing comics.
Happy Friday! If you are reading this, you did, indeed, survive the week. Congratulations! Before you leave the office for the weekend, check out this weeks Five on Friday. In todays edition, we share initial standards released by the Coalition for Better Ads, Search Engine Watchs 6 (or is it 7?) tips for capturing readers attention spans, a theory on why millennials love subscriptions but Gen Xers and Baby Boomers dont, 5 common subscription commerce hurdles and overcoming them, and how to choose which social media platform to use and when.
In this weeks Five on Friday, CJR explores the state of social media in 2019; Forbes shares sports entertainment trends, including subscription opportunities; Hulu hits 25 million subscribers, a 47 percent increase; Comcast launches a subscription to help people protect their smart home devices from attacks; and DC Comics joins Comixologys unlimited subscription service.
The dawn of the stay-at-home economy: Subscriptions are driving growth, but need flexibility to thrive
The COVID-19 pandemic has affected and disrupted life on so many different levels. One of these defining impacts is the call to stay at home, avoid large crowds and socially distance whenever possible. With Americans stuck indoors, they've been craving solutions to keep occupied. Subscription business models—a force before the pandemic—have thrived in the aftermath.
Verizon offers free Apple Arcade and Google Play Pass to unlimited subscribers, The New York Times is in talks to buy The Athletic, Amazon confirms Prime Day will be in June.
Last week Amazon announced a multi-year eBook deal with Macmillan Publishers, reported Bloomberg, Effective January 5, 2015, the announcement comes just a month after Amazon and Hachette Book Group settled a very public six-month dispute, and two months after Amazon and Simon & Schuster reached a multi-year deal. With more than 60% of the eBook market, Amazon is leading the digital publishing market - a $4 billion industry, according to IBISWorld - like a lion…
Direct Mail has been a favorite marketing tactic for print publications, and shouldn't be ignored by online publishers. Postal mail can help you acquire new subscribers and get expired accounts to return, especially when you maintain a quality list. In this handy how-to article, we detail the best practices you need to employ to have a successful postal direct mail campaign to increase your online subscribers. Learn how to maximize your response rates and get creative ideas specific to marketing online subscriptions.