14 Strategies for Better Subscription Retention
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Subscription Business Marketing

Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.

Here are some of our most popular & evergreen content focused on Subscription Business Marketing:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscriber Business Marketing information below – both news and subscriber-only – organized by date:

Weekly Subscription News: Content, Cars and Cannabis

This week's subscription news features a variety of subscription companies - news, fitness, cars, movies, payments and more. The Globe and Mail launches Canada's first premium subscription news service about cannabis, Audi tests a car subscription service in Dallas, and according to CNBC, Netflix could lose one-fourth of its subscribers if it runs ads on the streaming video on-demand service. Also this week, celebrity fitness trainer Dana Perri launches a subscription service, Instagram Shopping gets a personalized explore channel and stories tags, and Snapchat partners with 25 media companies.

Strategy+Business Turns Free Web Content into Revenue-Generating Apps

Booz & Co. created Strategy+Business as a content marketing tool with a free-to-view website, but the publication has boldly began charging for the convenience of viewing the same content through mobile and tablet apps. Publisher Gretchen Hall spoke to us about why the site decided to bundle all of its digital offerings into one package and how social media sign-on has helped registration. Plus, learn how you can get the customer info you need from app subscribers, even when Apple refuses to provide it!
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Drive Traffic with Twitter Cards & Analytics

Twitter Cards are a more visually-friendly way to present multi-media tweets via an API paid content sites can install on their own websites. Now the company has introduced Analytics for Twitter Cards, helping content producers get a better sense of what works when it comes to driving traffic to your site through Twitter. In this visual How-To, we show you why Cards matter, the 9 types of Twitter Cards your site can use to drive more traffic, and how to measure your ROI through Twitter's Analytics program.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Newsweek and IBT Continue Rebranding with Website Redesigns

On Monday, IBT Media announced the website redesign of Newsweek International and International Business Times, a continuation of its global rebranding. According to the announcement, the new design focuses on speed, legibility and user experience, as well as "championing the premium content" produced by its London-based editorial teams.     Newsweek: The redesign for Newsweek Europe features larger headlines and image sizes with stories that are easier to read and which load faster.

STATPACK: Facebook Marketing Trends

Advertising on Facebook is an effective marketing tool for B2B and B2C subscription companies. With the recent changes to its algorithm, its now more important than ever to reach and engages your target customers.Download this Facebook Marketing Trends STATPACK, a 125-page PowerPoint with 55 charts and graphs (with two embedded excel charts), to access trend data on Facebook Marketing.Subscription Insider STATPACKS are charts and data that you can use to benchmark performance, for your market and budget planning, creating your business plan or even competitive analysis.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Five on Friday for July 24, 2020: Subscriber Goals, Newsletter Tips and the Apple Tax

Five on Friday: Subscriber Goals, Newsletter Tips and the Apple Tax

Zuora helps The Seattle Times meet digital subscriber goals, Hubspot shares newsletter tips, and NYT Co. names a successor President-CEO.

Match Group Reports Double-Digit Growth in Q3 Revenue and Subscribers

This Thanksgiving, Match Group (NASDAQ: MTCH) is grateful for subscribers, boasting 23 percent growth in average subscribers in the third quarter of 2018. The company now has 8.1 million total subscribers across all of its products including Tinder, Match, PlentyofFish, OKCupid and other dating sites. The company also reported double-digit growth for total revenue. The company's total revenue for the third quarter was $444 million, representing growth of 29 percent year-over-year. This was driven by average subscriber growth and average revenue per user growth of 6 percent.

Trial Offers: Four Questions to Consider Before You Offer Them

Offering a subscription trial is often the most debated and discussed topic for subscription businesses. No matter how much experience your team has, the best course of action is to begin with a well-informed plan based on your answers to the questions here.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Five on Friday: Top Jobs, Time Management and Holiday Marketing

Congrats - you made it to the end of the week! Were here to kick off the weekend with your weekly dose of subscription news and ideas. In this weeks Five on Friday, LinkedIn posts top subscription jobs, Fast Company explains how the Washington Post has become a software company, we share five time management techniques to get you through the holidays, Media Post talks about new paywalls popping up, and Wordstream gives us fun and festive holiday marketing ideas.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Five on Friday: Facebook, France and Food

If you are tired of hearing about hearings, trials and college admissions, then this Five on Friday is for you. In this weeks edition, Mark Zuckerberg lays out his privacy-focused vision for Facebook, Digital Music News reveals SiriusXMs plan for its $3.5 billion acquisition - Pandora, France wants to tax tech giants like Google, Amazon and Facebook, Food Navigator USA talks about the challenges of selling meal kits in stores versus subscription box distribution, and Shopify shares five apps you should be using to grow your Instagram following.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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