In the 2022 calendar year, the FTC refunded $392.9 million to more than 1.9 million consumers.
Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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On Twitter this week, Elon Musk said that creators can access the email addresses of subscribers who have opted in, making it easier to
Uber changes Uber One subscription perks, MasterClass lowers its monthly pricing, and Verizon creates unique streaming bundles.
Starting August 1, Microsoft will only allow ads from advertisers who have completed an Advertiser Identification Verification process.
A week after Amazon settles an FTC COPPA case for $25M, Microsoft Xbox settles a COPPA case for $20M.
Spotify announced Monday that it will lay off 200 staff and consolidate its podcast studios in a strategic realignment.
The New York Times quietly raised their subscription rates by as much as 36% for an annual subscription.
YouTube retires YouTube Stories, Gen Z leads the decline in subscription renewals, and WaPo targets younger readers by accepting Venmo payments.
Coming out of the pandemic, live streaming continues to grow in popularity. We’ve got the latest live streaming stats.
Meta threatens to remove California news from its Facebook and Instagram platforms if the California Journalism Protection Act is passed.
Peloton rebrands and creates a tiered subscription, Max debuts in the US, and Comcast and Disney fight over Hulu.
Amazon agreed to a $30 million settlement with the FTC to resolve two privacy complaints against them for their Ring and Alexa products.
On-demand shopping subscription service Shipt hopes to increase loyalty with upgrades to member experience.
Memorial Day Weekend, MoviePass relaunched its movie subscription service nationwide after almost a year in beta.
Peloton relaunches workout app, US Surgeon General says social media may be hazardous to teen health, and Adobe adds generative AI to Photoshop.
Netflix reveals subscriber numbers for ad-free plan, Xbox considers “timed slices,” and it looks like a standalone ESPN streaming service is inevitable.
After the UK’s Competition & Markets Authority forced a sale, Meta sold GIPHY to Shutterstock for $53M.
In the latest Legal Insider, Marc Roth of Cobalt law shares updates on auto-renewal legislations from the first quarter of 2023.
After a year of testing, Netflix is now enforcing password sharing restrictions in the US. Nonpaying viewers can get their own subscription or be
TikTok parent ByteDance is suing the state to reverse the TikTok ban which would take effect Jan. 1, 2024.
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Subscription management platforms are not all created equal. This begs the question: what are the key capabilities publishers must have in order to adapt
We predict some of the trends that will impact media businesses in 2023 and how organizations can use these trends to their advantage. With
Day #2 of Subscription Show 2022 was a big hit, featuring industry leaders willing to share their insights and ideas.
Highlights from Day 1 of Subscription Show 2022, hosting by Subscription Insider, FlexPay and Keylight.
With rising inflation and higher day-to-day costs, many consumers are facing financial hardship and are cutting their subscriptions to reduce spending. Learn how to
Understand how to reimagine your relationship with subscribers to drive loyalty and grow revenue. This on-demand webinar focuses on teaching retention strategies that reduce
FlexPay CEO Darryl Hicks, and best-selling author & subscription expert Robbie Kellman Baxter, explore these lifetime value keys and why they are often overlooked.
The FTC is reviewing the Telemarketing Sales Rule. Proposed changes may impact subscription offers made by phone.
Are you ready to learn how to drive subscriber growth in your subscription business? This on-demand webinar focuses on specific subscriber growth tactics that
Subscription businesses have proved to be resilient throughout the pandemic, but as fraudsters continue to target them, how can fraud teams stay a step
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