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Subscription Business Marketing

Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.

Here are some of our most popular & evergreen content focused on Subscription Business Marketing:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscriber Business Marketing information below – both news and subscriber-only – organized by date:

Burger King Launches $5 a Month BK Café Coffee Subscription

Burger King is stepping up its game with its new BK Café coffee subscription, reports The Takeout. For just $5 a month, subscribers can enjoy a small, hot, flame-roasted, fresh-brewed cup of coffee every day for a month through the BK mobile app. As you'd expect, a few restrictions apply, including one subscription per guest; the offer is not available in Alaska, Hawaii or Puerto Rico; and no specialty, iced or frappé coffee drinks are included.

10 Most Popular STATPACKS of 2018

Have you checked out our STATPACKS yet? They are editable PowerPoint reports with Subscription focusing in on key trends you should understand. Use STATPACKS charts and data for your market and budget planning, creating your business plan or even competitive analysis. Each STATPACK includes dozens of charts and analysis and - wow - have they been popular! Our most popular STATPACKS in 2018 included trend analysis on SVOD, Digital Coupons, Mobile App Monetization, B2B Marketing, Marketing Technology, Meal Kits, Online Search, Facebook, Streaming, and E-commerce.

P&G to Buy Subscription-Based Womens Grooming Brand Billie

Starting off the new year strong, Procter & Gamble announced its plans to acquire the subscription-based, direct-to-consumer beauty brand Billie Inc. Billie, who calls itself the new body brand, will complement P&Gs growing female grooming product line which also includes Venus, Braun and Joy. The two-year-old, award-winning Billie offers premium personal care products for women including razors, shaving cream, body wash and body lotion. Terms of the deal were not disclosed.

Five on Friday: Nintendo, News and Native Advertising

Before you head out for the three-day weekend, check out this weeks edition of Five on Friday. Disqus explores why readers pay for news, Ad Week explains ways media companies can use native advertising to their advantage, a consumer watchdog group in the U.K. is monitoring social influencers who may not be disclosing paid promotions, YouTube is being strategic about its premium content and Shigeru Miyamoto urges game developers to embrace subscription-based services.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How to Reduce Subscriber Churn in 14 Days

Before you can generate new subscribers you've got to implement systems to stop your members from quitting. This on-demand seminar is focused on delivering actionable tactics to reduce subscriber churn and increase member lifetime value. Robert Skrob, our Insider Guide to Membership Retention, will walk you through 14 tactics to improve your subscriber and member retention. With all that Robert will discuss, there will be at least one strategy revealed that could be a quick, easy win for you, which could improve your renewal rate within two weeks or less.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Shopify Reports Record Revenue Growth in Q2 2020 Due to Pandemic

Shopify Reports Record Revenue Growth in Q2 Due to Pandemic

Global ecommerce platform Shopify saw record revenue growth of 97% during the second quarter of 2020 due to the coronavirus pandemic.
Weekly Subscription News: Podcasts, Payments and Premium Memberships

Weekly Subscription News: Fraud, Ad Integration and Satellite Internet

Comcast has more streaming subscribers than cable subscribers, SpaceX prices Starlink satellite internet, and TikTok and Shopify partner.

Five on Friday: Car Subscriptions, SEO Tools and Holiday Tips and Turkeys

In this weeks Five on Friday, weve got a great collection of subscription news updates, free SEO tools, and holiday marketing tips and turkeys. Yes, turkeys. Ad Age explores the growing car subscription industry, Shopify shares free SEO tools to make your subscription site more search-engine friendly and discoverable, Amazon and Whole Foods drop prices for the Thanksgiving holiday, including specials just for Prime members, and Small Business Trends shares five festive ways to integrate the holiday season into your end-of-year marketing efforts.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Subscription-Economy Leaders Gravy, Paul Larsen Consulting, and Vindicia to Sponsor Subscription Show 2021

Subscription Insider is delighted to announce that leading subscription economy companies Gravy, Paul Larsen Consulting (PLC), and Vindicia will join Subscription Show 2021 as Gold Sponsors.

Weekly Subscription News: Instagram, Intuit and iPhones

We survived Black Friday and Cyber Monday, and it is business as usual as the holiday season gets underway. In this week's subscription news headlines, Instagram cracks down on fake likes, followers and comments, The Boston Globe looks to cannabis coverage as a revenue generator, and Google looks at shutting down its EU News operation to avoid taxes on links. Also this week, The Daily Star says Sony PS4 is the big winner against Microsoft's Xbox One in terms of subscriptions, Intuit stock skyrockets after QuickBook's first quarter subscription activity is reported, and YouTube is showing free, ad-supported Hollywood movies.

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