Subscription Business Marketing

Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.

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STATPACK: Millennial Media & Marketing Engagement

Millennials do not spend more time than other generations, but they still spend over 600 minutes in a day consuming media. If your subscription product or service targets Millennials, understanding how they interact with media from TV and video, film, radio, print, news, gaming and online, is critical to stay on track with your marketing efforts. Beyond media usage, this STATPACK also presents analysis how Millennials react to marketing and advertising.Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 154-page PowerPoint with 68 charts and graphs (with two embedded excel charts) to access our trend data and statistics focused on Millennials media usage and marketing.

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5 Common Mistakes To Avoid When Switching To A Subscription Business Model

Despite the serious business challenges resulting from the COVID-19 pandemic, the expansion of the subscription-based economy doesn’t appear to be slowing down. That is attracting many new companies to the subscription economy. Jesus Luzardo walks through five common mistakes you will want to avoid when expanding or switching to a subscription business model

Buyer Beware: How to Rebrand After An Acquisition

Nurturing a brand requires visionary leadership and tactical discipline. The challenge increases exponentially when we bring new businesses into the fold. What are the most important elements of rebranding? How do you avoid confusing the subscribers of both existing and acquired brands and meet the goals set when you acquired the company in the first place?During this On-Demand webinar, Subscription Insider CEO Kathy Greenler Sexton and product development expert Diane Pierson provide insights from their own acquisition-rebranding experiences

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How to Achieve Sustained Subscriber Growth

How To Achieve Sustained Subscriber Growth

Learn how consumer subscription payment preferences differ from how they pay their other bills, and whether security, cost, or system integration is the biggest payment challenge for subscription providers.

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Eligible YouTube Creators Can Now Offer Channel Memberships

Eligible YouTube creators have two new opportunities to monetize their work: channel memberships and merchandise sales. YouTube announced the news on its blog last Friday. With new channel memberships, viewers pay $4.99 a month to get special badges, new emojis, members-only posts in the Community tab and access to unique perks offered by creators which could include exclusive livestreams, extra videos, news, early access to ticket sales or even shout-outs. YouTube will get 30 percent of revenue, and creators will get 70 percent.

Consumer Reports Hopes to Grow Readership with Redesign & Memberships

Consumer Reports is celebrating its 80th year with a redesign, complete with a new color scheme, rating system and tiered membership options. Many of the changes will roll out in the November 2016 issue, but others - like the membership tiers - are still in the works. Because Consumer Reports does not accept outside advertising, the redesigned will focus on appealing to the changing needs of its readers and growing digital readership. The magazine's last redesign was in 2014.

Vista Equity Partners to Acquire MINDBODY in $1.9 Billion Cash Deal

Merry Christmas to MINDBODY! That's what investors in the fitness, spa and beauty salon software company are saying. On Christmas Eve, Vista Equity Partners, an investment firm focused on software, data and technology businesses, agreed to buy MINDBODY (NASDAQ: M) for $1.9 billion in an all-cash deal. Shareholders will receive a premium price of $36.50 per share, a 68 percent premium over MINDBODY's share price of $21.72 at closing on December 31, 2018.

BillingPlatform to Co-Host Subscription Show 2021

Boston, March 16, 2021— Subscription Insider is delighted to announce that BillingPlatform, the leading global cloud-based monetization and billing solution provider for...

Dunning: 5 Dos and Don’ts to Minimize Subscriber Churn

Learn the dos and don'ts of dunning, benchmarks, with three case studies to understand how dunning can impact your subscriber retention in this on-demand webinar.

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Slack Raises $250 Million in New Funding, Now Valued at $5.1 Billion

Slack, a workplace collaboration and messaging platform for teams, has completed a $250 million funding round, led by SoftBank Group Corp's Vision Fund along with Accel and other investors, reports Bloomberg. According to Bloomberg, Slack will use the new funding for 'operational flexibility,' though the company still has plenty of the original $591 million raised in the bank. This level of backing makes Slack more attractive to companies considering Slack as a workplace tool.

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