Subscription Business Marketing

Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.

Our most popular & evergreen content focused on Subscription Business Marketing:

Check out more Subscription Business Marketing info:

Fox News to Launch Stand-Alone Subscription for Superfans by Year End

Cord cutters pining away for Fox News will soon have the opportunity to watch the news channel and on-air personalities like Sean Hannity, Chris Wallace and Mark Fuhrman (yes, that Mark Fuhrman) without a cable subscription. The Fox News Channel is launching Fox Nation, a stand-alone streaming subscription service for superfans who crave more Fox News, reports The New York Times. Fox has not revealed the cost of the stand-alone streaming subscription service yet.

Weekly Subscription News: Samsung, iTunes and The Economist

In this week's subscription headlines, we've got everything from A to Z, including Amazon, Apple, Susan Zirinsky and Mark Zuckerberg. CBS has named Susan Zirinsky as its next president, the first woman to lead the division. Also, Samsung signs a deal with Apple to bring iTunes-purchased content to its Smart TVs; Kroger and Microsoft partner on retail-as-a-service platform; and media experts are calling for Facebook's Mark Zuckerberg to resign amid controversy.

Political Publishers Form Ad Network to Compete with Facebook and Google

A bipartisan group of political news publishers has formed its own advertising network - the Digital News Alliance - to compete against Facebook and Google for political ad revenue. Mediaite, Law & Crime, the Washington Free Beacon, Daily Caller, Raw Story and AlterNet will offer a range of traditional and custom advertising packages that include display ads, video, newsletters, sponsorships, social media and other media. The sites have more than 145 million combined pageviews per month, 11 million Facebook followers and 1.1 million Twitter followers, creating extensive reach for the new ad network.
Five on Friday, March 27, 2020

Five on Friday: Privacy, Subscription Sharing and Streaming Growth

Five on Friday, Mar. 27, 2020: subscription sharing, consumer privacy compliance extension and ESPN.

What's New