Subscription Business Marketing

Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.

Our most popular & evergreen content focused on Subscription Business Marketing:

Check out more Subscription Business Marketing info:

FTC Takes a Bite Out of UrthBox Snacks for Deceptive Business Practices

Last week, the Federal Trade Commission took a bite out of healthy snack box company UrthBox and CEO Behnam Behrouzi, when it settled a complaint with the FTC for deceptive business practices. In the nine-page complaint, the FTC alleges the San Francisco-based company failed to disclose that customers were given incentives in exchange for positive online reviews, and they did not adequately disclose key terms of their free trial auto-renewal program to new customers. UrthBox will pay $100,000 to the FTC to compensate customers deceived by the free trials.
Subscription Show 2020: Day #2 Highlights

Subscription Show 2020: Day #2 Highlights

Highlights from Day 2 of Subscription 2020 include an exclusive VIP Q&A with Geoff Colvin, keynote with Skift, sessions, coaching and more.

Verizon’s Oath Will Become Verizon Media Group in January Rebrand

Just one week after the value of Oath drops by 50 percent, Verizon announces that it will rebrand subsidiary Oath as the Verizon Media Group effective January 8, reports The Verge. Oath is the result of a merger between Verizon properties AOL and Yahoo that took place last year. Oath owns HuffPost, TechCrunch, Engadget, Kanvas, AutoBlog, Tumblr and all of the Yahoo properties, including Yahoo News, Yahoo Weather and Yahoo Search.

10 Most Popular STATPACKS of 2018

Have you checked out our STATPACKS yet? They are editable PowerPoint reports with Subscription focusing in on key trends you should understand. Use STATPACKS charts and data for your market and budget planning, creating your business plan or even competitive analysis. Each STATPACK includes dozens of charts and analysis and - wow - have they been popular! Our most popular STATPACKS in 2018 included trend analysis on SVOD, Digital Coupons, Mobile App Monetization, B2B Marketing, Marketing Technology, Meal Kits, Online Search, Facebook, Streaming, and E-commerce.

STATPACK: Small Business Marketing Trends

Marketing a smaller business is unique. From budgets to what actually works and doesnt work for acquiring subscriptions to your processes and tools for getting your marketing done. In this Subscription Insider STATPACK, we look at marketing trends specifically focused on small businesses.

Hello There!  This premium content is exclusively reserved for Subscription Insider members.

Interested in joining Subscription Insider?

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!

JDM Accessory Vault Launches Subscription Fashion Accessories for Men

Last week JDM Accessory Vault launched a fashion subscription service for men to offer affordable fashion accessories for upcoming young professionals. For less than $20 a month, subscribers receive three to five curated, matched male fashion accessories including watches, sunglasses, silk ties, pocket squares, belts, socks, scarves, cuff links and more to complete business, business casual and casual looks.
Tribune Publishing shareholders agree to sell company to Alden Global Capital for $633M.

Tribune Publishing Closes Five Newsrooms Due to Pandemic

Tribune Publishing made the decision to close the physical offices of several newsrooms, including The Daily News and the Orlando Sentinel.

Tronc Lays Off Staff at L.A. Times and Chicago Tribune

Just weeks after journalists from the Los Angeles Times and the Chicago Tribune receive separate honors from the 2017 Investigative Reporters & Editors (IRE) awards, parent-company Tronc announced in an employee meeting that it is laying off dozens of employees because of a change in the company's business strategy. The layoffs include Tribune Interactive's L.A.-based video and online content teams, which operated separately from the newspaper.
15 fabulous subscription apps to improve productivity when working from home

15 Fabulous Subscription Apps to Improve Your Productivity When Working from Home

In the wake of the coronavirus outbreak, life as we know it has changed. As of March 28, 229 million people in at least 26 states, 66 counties, 14 cities and one territory have informal or official “shelter in place” orders, reports The New York Times. People can typically leave home for essential purposes, like […]

Hello There!  This premium content is exclusively reserved for Subscription Insider members.

Interested in joining Subscription Insider?

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!
Subscription Show 2020 Q&A with CEO Kathy Greenler Sexton

Subscription Show 2020: Day #5 Highlights

Day #5 of Subscription Show 2020 included a VIP session with author Robbie Kellman Baxter, keynote Anne Janzer, sessions, networking & more.

What's New