14 Strategies for Better Subscription Retention
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Subscriber Retention

It’s no secret that the most important thing you can do as a subscription merchant running your subscription, membership or recurring revenue business is keeping your paying customers happy and coming back for more – keep them renewing, that is!

That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.

Here are some of our most popular & evergreen content focused on Subscriber Retention:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with an entire track focused on subscriber retention and 77 sessions dedicated to the latest subscription economy trends and intel.

Check out all of our Subscriber Retention information below – both news and subscriber-only – organized by date:

Five on Friday: Marketing Trends, Mobile Apps and Metrics

In this weeks edition of Five on Friday, Small Biz Trends tells us how to start a subscription box business in 10 easy steps, Search Engine Land shares statistics on the growing popularity of purchases made from voice-controlled devices, PYMNTS reports that Wells Fargo is working on a mobile app to help bank customers cancel subscriptions, Shopify offers four marketing trends to watch in 2017, and Kayako recommends five support metrics for SaaS companies.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

LinkedIn Engages Existing Subscribers the WRONG Way (But Not a Bad Cross-Sell Example)

At first glance, this may seem like a loyalty gift campaign by LinkedIn. But upon closer inspection, it's a better example of a cross-sell campaign and a retention campaign you should avoid...
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

World of Warcraft Loses 800K Subscribers in 3 Months – Could the Same Happen to Your Site?

World of Warcraft, the massive multiplayer online game, lost 800,000 paying subscribers between April and June of this year, according to financials released by the game's parent company Activision Blizzard. That drops the site's total number of paying subscribers to 6.8 million, down from the 7.8 million it had on March 31. That's definitely a precipitous drop, but Activision Blizzard says the downturn is seasonal; it had experienced a similar drop last year ahead of it release of…

Five on Friday: Car Subscriptions, Attracting Customers and eCommerce Tips

It is hard to believe it is August already! Before you leave the office for the weekend, weve got some great tips for attracting and retaining subscription customers along with other helpful tidbits. In this weeks Five on Friday, MarTech Series explains why opt-in video advertising is so hot right now, PYMNTS predicts that the car subscription market will grow by 71 percent in the next four years, Cratejoy shares ways to attract more subscribers, Impact offers top tips for improving your sites Google rankings with SEO, and Shopify recommends these five tips to drive sales.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Five on Friday, April 17, 2020

Five on Friday: Media Outlets, Malicious Software and Most Watched Videos

Five on Friday, April 17, 2020: Zuora shares subscription industry report, App Store has 32 more malicious apps, and AMC Theatres is considering bankruptcy.

New Vermont Law Passed Affecting Automatic Renewal

A consumer protection bill was passed on May 28, 2018, in Vermont concerning contracts with automatic renewal provisions. The new law, which goes into effect on July 1, 2019, applies to consumer contracts with an initial term of at least one year and that automatically renew for a subsequent term longer than one month.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How to Avoid Subconscious Decisions (and Their Negative Impact)

The subconscious is a very powerful influence in our day to day lives. We walk around every day with our subconscious making decisions for us as we seek to accomplish our goals. Kevin Novak, our Subscription Insider Guide to Leveraging Technology, walks through why it's critical to understand the difference between your conscious and sub-conscious decision-making and how to leverage data to overcome the power and (negative) influence of the subconscious decisions in your subscription or membership business.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

California Consumers Suing Subscription Companies Over Auto-Renewal Law

California consumers are suing subscription-based companies within and outside the state, in accordance with California's auto-renewal law (Cal. Bus. & Prof. Code § 17600 et seq.), for the auto-renewal of subscriptions they did not expressly approve, reports Lexology. Lexology says the glut of putative class action cases are due to a lack of sufficient analysis and interpretation of the law since it was enacted in 2010. The law applies to any arrangement where a purchasing agreement…

Cricket Struggles to Onboard Young Digital Readers and Gift Recipients

We love the idea of getting digital readers when they're young, and even encouraging parents and adults to give a digital magazine as a gift to youngsters. The problem for Cricket magazine, however, is that their onboarding is sure to lose them subscribers...
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

CellarTracker Partners with Vinous to Integrate Wine Reviews with Tracking Services

In May, we published a Case Study on CellarTracker, an interactive database for wine enthusiasts that lets users track their wine inventory with a "voluntary payment" for memberships. At the time, CellarTracker had more than 300,000 registered users, 20,000-25,000 of which were paying subscribers, leading to an 8% conversion rate. In addition to cataloguing a wine collection, users could upload tasting notes, browse other wine reviews and estimate the value of their collection. What the site lacked was editorially independent and curated…

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