Subscriber Retention

It’s no secret that the most important thing you can do as a subscription merchant running your subscription, membership or recurring revenue business is keeping your paying customers happy and coming back for more – keep them renewing, that is!

That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.

Here are some of our most popular & evergreen content focused on Subscriber Retention:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with an entire track focused on subscriber retention and 77 sessions dedicated to the latest subscription economy trends and intel.

Check out all of our Subscriber Retention information below – both news and subscriber-only – organized by date:

The Subscription Churn Primer: How to Maintain a Healthy Renewal Rate

If you're spending a large amount of time and money to acquire new customers, do renewals really matter? They do, and it's a matter of your profitability. Thats because theres a good chance that you're spending quite a bit of money to acquire every new subscriber. In general, the average subscription business pays about what the first term of service would be in order to acquire that new subscriber. The baseline cost for a renewed subscriber, on the other hand, is just the cost of credit card processing. Renewed accounts are as close to pure profitability as you can get, so it will positively affect your subscription business to have as many renewed accounts as possible. Here are some tried-and-true tips to help you maintain a healthy level of renewals, and limit your subscriber churn.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

The Top 4 Challenges Specialized Information Publishers Face and How Many Overcome Them

Robert Skrob, Subscription Insider Guide to Membership Retention and President of Membership Services, asked the heads of several specialized information publishers to talk about their biggest challenges in growing their subscription publishing businesses. You will find some of these challenges to be consistent across the subscription industry as a whole, and you will learn how these leaders are tackling those challenges.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How to Offer Software Subscriptions That Stand Out from the Crowd: The Subscription Experience

Learn how consumer subscription payment preferences differ from how they pay their other bills, and whether security, cost, or system integration is the biggest payment challenge for subscription providers.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Dunning: 5 Dos and Don’ts to Minimize Subscriber Churn

Learn the dos and don'ts of dunning, benchmarks, with three case studies to understand how dunning can impact your subscriber retention in this on-demand webinar.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Vista Equity Partners to Acquire MINDBODY in $1.9 Billion Cash Deal

Merry Christmas to MINDBODY! That's what investors in the fitness, spa and beauty salon software company are saying. On Christmas Eve, Vista Equity Partners, an investment firm focused on software, data and technology businesses, agreed to buy MINDBODY (NASDAQ: M) for $1.9 billion in an all-cash deal. Shareholders will receive a premium price of $36.50 per share, a 68 percent premium over MINDBODY's share price of $21.72 at closing on December 31, 2018.

STATPACK: Internet usage by Millennials in the United States

How do Millennials spend their time online? This Subscription Insider STATPACK has been compiled to provide statistical information about internet usage among Millennials in the United States and highlights the most popular online activities, social media, mobile app usage and online shopping.Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 81-page PowerPoint with 35 charts and graphs (with two embedded excel charts) to access our trend data and statistics focused on internet usage of millennials in the United States.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

SiriusXM Saw Serious Revenue Growth of 37 Percent in Third Quarter

Satellite radio company SiriusXM saw serious revenue growth in the third quarter with total revenue of $2.0 billion, a 37% increase year-over-year. The revenue boost was driven by the acquisition of Pandora in February of this year for $3.5 billion. The company reported net income of $246 million, down from $343 million during the same period last year. Net income per diluted common share was $0.05 for the third quarter of 2019, compared to $0.07 for the third quarter of 2018. SiriusXM attributed the net income decrease to refinancing expenses.

Case Study Lessons: Nonprofit B2C Magazine Gets 80% Retention and $1.6M in Revenue with Online Memberships

By Minal Bopaiah The consumer magazine industry has been slow to adopt its content, marketing and subscriptions to anything online or digital. But in Subscription Site Insider's Case Study on Tricycle this week, we see irrefutable proof that the online and digital environment isn't death to consumer magazines, especially if publishers are willing to adopt multi-channel marketing and adapt content. Editor and publisher James Shaheen spoke with our Katherine Noyes exclusively about how the formerly print-only magazines is…
Five on Friday, Aug. 28, 2020: Acquisition, Retention and Designing a Subscription Model

Five on Friday: Customer Acquisition, Retention and Revenue Share

Publishers want Apple to give them the same deal Amazon gets, what to consider when designing a subscription model, and the future of gaming.

Politico Pro Shows that Subscription Growth Can Happen Alongside Free Offerings

Politico Pro is proving that politics-oriented publications can flourish behind a subscription-based business model. With a large editorial team covering 14 public policy verticals, quality journalism and attention to detail has driven their growth into a successful subscription public policy news outlet in just three short years. Learn how subscribers are paying thousands of dollars for the convenience of email updates. Plus, find out how the site is getting a 96% retention rate and optimizing email for engagement via smartphones!
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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