Subscriber Retention

It’s no secret that the most important thing you can do as a subscription merchant running your subscription, membership or recurring revenue business is keeping your paying customers happy and coming back for more – keep them renewing, that is!

That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.

Here are some of our most popular & evergreen content focused on Subscriber Retention:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with an entire track focused on subscriber retention and 77 sessions dedicated to the latest subscription economy trends and intel.

Check out all of our Subscriber Retention information below – both news and subscriber-only – organized by date:

Online Recurring Billing Marketers, Review Your Enrollment Processes Now

Given the current scrutiny of subscription-based recurring billing programs, particularly in California, marketers should take the time to re-examine their auto-renewal programs. Lisa B. Dubrow, Esq, our Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Since the pandemic hit the U.S., consumer habits have changed, including how we watch subscription TV. Here we look at trends and the future.

Streaming Wars: How the Pandemic Has Changed How We Watch and Subscribe to TV (Part 2 of 2)

In Part 2 of "Streaming Wars," we examine SVOD tests and trends, and we consider the future of streaming with the help of Rameez Tase, CEO and co-founder of ANTENNA.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Marketing Automation for Subscription Companies

Marketing automation across many organizations is often filled with buzzwords, poor understanding of its full capabilities, and false expectations. As such, many subscription organizations are struggling with how to effectively choose, implement, and leverage the power of the marketing automation systems that they have invested in.In this on-demand webinar, we discuss misconceptions, specific technology platforms, explode some truth bombs holding your company back, and provide you with a blueprint for choosing the correct marketing automation solution for your subscription company.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Ars Technica Celebrates 20 Years with New Subscription Tiers

Ars Technica, a popular digital publication for IT experts and enthusiasts, is celebrating its 20th year in 2018, and it is hoping to leverage its popularity with new subscription tiers. Though owned by Conde Nast, Ars Technica is an independent media site, and they are making the changes to bring in more revenue. The site started a subscription program in 2001, but they want to improve operations, grow staff and be selective about the ads they choose to run.

Netflix Grows Q4 2019 Revenue 31 Percent Despite Streaming Wars

Despite dire predictions that Netflix would falter following the launch of Disney+, the company finished 2019 strong. Netflix grew fourth quarter revenue 31% year-over-year, and it brought in more than $20 billion in revenue for the full year. The company reported operating income of $2.6 billion, a 62% increase year-over-year. During Q4, Netflix also grew its international paid memberships to over 100 million. Other highlights for the fourth quarter and full year 2019 include the following:

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