Subscriber Retention

It’s no secret that the most important thing you can do as a subscription merchant running your subscription, membership or recurring revenue business is keeping your paying customers happy and coming back for more – keep them renewing, that is!

That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.

Here are some of our most popular & evergreen content focused on Subscriber Retention:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with an entire track focused on subscriber retention and 77 sessions dedicated to the latest subscription economy trends and intel.

Check out all of our Subscriber Retention information below – both news and subscriber-only – organized by date:

Five on Friday: Acquisitions, Ad Sales and Ad Blockers

Subscription companies are starting 2020 strong with acquisitions, ad sales and inquiries into ad blocking companies. We'll explore those topics in this week's edition of Five on Friday: CBS All Access continues to do well with low subscription churn and higher ad sales; travel trends show that subscriptions and memberships are a solid strategy; Meredith will acquire crowdsourced recommendation platform SwearBy; The New York Times reports preliminary results for 2019; and Sen. Ron Wyden wants an investigation into the ad-blocking industry to see if Big Tech is buying them off.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Five on Friday: Memberships, Subscription Fatigue and Customer Trust

In this weeks edition of Five on Friday, The Drum explores why brands like Amazon use the membership model, Associations Now shares new reports that question how recurring fees could create subscription fatigue, Search Engine Watch discusses factors that influence a websites credibility, and Equifax struggles with regaining the trust of customers and investors after a massive data breach.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Five on Friday: Subpoenas, Social Media and the Supreme Court

Five on Friday: Subpoenas, Social Media and the Supreme Court

A Senate panel wants to subpoena tech CEOs, PYMNTS reports the latest subscription trends and Zenesys shares the best times to post to social.

The Cycles of Human Behavior and Experience

Kevin Novak discusses the customer journey in a multi-channel world, which is comprised of a variety of different factors that are in need of consideration.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
easy subscription orders

Why Frictionless User Journeys are More Important Than Ever for Your Subscription Business

Customers expect subscription platforms to seamlessly handle every aspect of the user journey, from onboarding and payment processing to their identity, access and consumption, no matter how complicated those processes become.
How to Track, Apply, and Optimize Acquisition for LTV

How to Track, Apply, and Optimize Acquisition for LTV

Learn how consumer subscription payment preferences differ from how they pay their other bills, and whether security, cost, or system integration is the biggest payment challenge for subscription providers.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Five on Friday: Subscription Index, Freemium Success, Top Jobs

In this weeks edition of Five on Friday, PYMNTS tells us about fitness-as-a-service for business travelers using the subscription model, Zuora publishes the subscription economy index for the second quarter of 2018, Digital Commerce 360 explains why smooth payment processes are key to shopper satisfaction, Hubspot offers freemium success secrets, and LinkedIn posts a variety of top subscription jobs.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Netflix Grows Q4 2019 Revenue 31 Percent Despite Streaming Wars

Despite dire predictions that Netflix would falter following the launch of Disney+, the company finished 2019 strong. Netflix grew fourth quarter revenue 31% year-over-year, and it brought in more than $20 billion in revenue for the full year. The company reported operating income of $2.6 billion, a 62% increase year-over-year. During Q4, Netflix also grew its international paid memberships to over 100 million. Other highlights for the fourth quarter and full year 2019 include the following:

Five on Friday: Subscription Jobs, Copyright and Cancellations

In this weeks Five on Friday, a new California law makes it easier for subscribers to cancel their subscriptions online (it could help subscribers in other states too), we look at the battle between retail giants Amazon and Walmart, the EU rejects the Copyright Directive aimed at big tech platforms, Forbes shares business metrics every company needs to know to be successful, and LinkedIn posts top subscription jobs.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
COVID-19: Early Insights on Trends, Trials, and Growth Implications for Subscription Businesses

COVID-19: Early Insights on Trends, Trials, and Growth Implications for Subscription Businesses

Learn about the measured impacts of COVID-19 on subscriber acquisition, churn, and growth rates through data gathered from thousands of merchants across multiple industries.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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